APAC Marketing Lead (Sydney or Melbourne)

About Baringa

Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding.

About Baringa

Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. Our Clients & Marketing team are looking for an experienced Marketing Lead to join the team. This role can be based in Melbourne or Sydney. Our Clients & Marketing team brings together professionals across brand, campaigns, content, digital, communications, events and client development. We work collaboratively across sectors and regions to strengthen Baringa’s reputation, create meaningful client engagement and support the firm’s growth.

About Our International Marketing Team

Baringa is headquartered in London, with continued growth across Europe, the US, Asia and Australia. As our international presence grows, we are strengthening our ability to deliver globally aligned, locally relevant marketing. We are looking for an experienced marketing professional to develop and deliver marketing plans across APAC, with an initial focus on Australia and Singapore. Based in Sydney or Melbourne, you’ll help raise awareness of Baringa, engage priority audiences and deliver marketing initiatives that support the region’s business objectives. You will work closely with regional Partners and Directors, along with colleagues across the Clients & Marketing team (primarily based in the UK). You will have the autonomy to shape local recommendations and progress agreed activity, while working within Baringa’s global brand, governance and investment frameworks. Much of our work in the region supports organisations in the energy and resources sector.

What you will be doing

Strategy and planning

• Develop local marketing plans aligned with Baringa’s global marketing strategy and APAC business priorities.
• Partner with regional leaders and global sector marketers to identify the audiences, themes and activities that will have the greatest impact.
• Assess and prioritise marketing opportunities and requests based on business value, audience need and available resources.
• Manage regional marketing budgets and allocate investment effectively.

Campaigns, content development and client engagement

• Develop and deliver integrated campaigns, thought leadership, case studies, digital content, webinars and other marketing initiatives.
• Plan and deliver client events, roundtables, networks and corporate hospitality programmes.
• Build Baringa’s profile through relevant industry events, conferences, sponsorships and speaking opportunities.
• Manage local website and social media content, media relations and PR activity where required.

Stakeholder and supplier management

• Build trusted relationships with Partners, Directors and sector teams across the region.
• Work with global marketing colleagues to adapt global campaigns and content for local audiences and ensure regional perspectives inform global planning.
• Manage agencies, industry partnerships and third‑party suppliers to deliver high‑quality work and maximise value.

Measurement and team contribution

• Set appropriate measures of success and report regularly on marketing activity, outcomes and commercial contribution.
• Keep key stakeholders informed of priorities, progress, results and upcoming opportunities.
• Raise the visibility and understanding of marketing activity across the region.
• Contribute to the continued development of Baringa’s global Clients & Marketing function by sharing insight, ideas and good practice.

Support the development of Baringa’s Clients & Marketing function, collaborating with colleagues in the Function and in the wider business to create a world‑class team, and showcasing the value of marketing to the business.

This role reports into the International Marketing Senior Manager in the UK and is part of Baringa’s Clients & Marketing team (based primarily in the UK). You’ll work closely with Partners, Directors and colleagues across the UK, Australia and Singapore. This is a visible, hands‑on role for someone who enjoys combining strategic thinking with delivery, working with senior stakeholders and building momentum in a growing region.

Your Skills And Experience

Required Skills & Knowledge

• Entrepreneurial, independent, willing to shape
• Proven track record of developing marketing strategies and selecting the right mix of tactics to support awareness and drive business growth.
• At least 5 years’ B2B marketing experience, ideally including experience within a professional services firm or a relevant sector such as Energy and Resources, Climate Change or Sustainability.
• A proactive, hands‑on marketer with experience developing and executing plans and a willingness to take ownership from strategy through to delivery.
• Experience working within a global organisation, balancing regional priorities with global strategy and governance.
• Understanding of how partnership‑based organisations operate, with previous professional services experience highly desirable.
• Excellent planning, organisation and project management skills, with the ability to manage multiple priorities simultaneously.
• Confident using digital marketing channels, analytics and marketing technology, with an interest in applying emerging tools, including AI, to improve marketing effectiveness.
• Strong commercial mindset, with the ability to measure, report on and communicate the impact of marketing activity to stakeholders.
• Comfortable working with autonomy, using sound judgement to progress work, resolve issues and elevate matters when needed.
• A confident relationship builder who can influence senior stakeholders and bring colleagues together across functions, sectors, geographies and time zones.
• Adaptable and resilient, with the ability to reprioritise activity in response to changing business and market needs.
• Professional, approachable and people‑focused.
• A collaborative team player who works effectively with colleagues across functions, locations and time zones, using virtual tools and ways of working to build strong relationships.
• Willingness to work flexibly when required, recognising that occasional meetings outside normal business hours may be needed to collaborate with global colleagues and stakeholders.
• The successful candidate will be likely from a larger professional services firm seeking a growth marketing, entrepreneurial, autonomous role linked into commercial strategy.

What a career at Baringa will give you

PuttingPeopleFirst.

Benefits

• Generous Annual Leave Policy:We recognise everyone needs a well‑deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5‑Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.
• Flexible Working:We know that the ‘ideal’ work‑life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.
• Corporate Responsibility Days:Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.
• Wellbeing Fund:We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.
• Profit Share Scheme:All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.

Diversity and Inclusion

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.

An award-winning workplace

You can be a part of our ‘Great Place to Work’ – with our commitment to women and well‑being in the workplace for all.

Join us

All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed.

Baringa Privacy Notices

For UK & EU

Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com

For the USA

Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com

For Australia & Singapore

Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com

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