Marketing Executive, APAC

Application Closing Date: 25th September 2026

BMJ is one of the world's leading healthcare knowledge providers. Our primary purpose is to support healthcare professionals to improve their practice and deliver the best care through better evidence, better decisions, and better systems.

We are looking for a proactive, self-motivated marketing professional to join our APAC team and support our significantly growing B2B business in Australia, New Zealand and Asia.

Working closely with the Senior Marketing Manager, APAC, you will be responsible for managing local marketing and engagement strategies to drive satisfaction and retention amongst our institutional (B2B) customers. You will achieve this by planning, executing and evaluating multi-channel marketing campaigns that increase awareness and adoption of BMJ resources amongst all relevant target audiences.

Effective communication is a key part of this role. You will develop and nurture strong relationships with key purchasers, decision makers and other stakeholders at a wide variety of institutions including state health departments, individual hospitals/health services, medical schools and GP training programmes. You will be confident in developing compelling messaging and writing copy for key audiences such as librarians, medical education officers, clinicians, medical students, researchers and academic staff.

This is a fast-paced and results-focused environment, so it is key that the successful candidate can hit the ground running and manage their own workload effectively, whilst supporting the Senior Marketing Manager, APAC and wider team with ad-hoc marketing activities.

Responsibilities

• Lead on creating and implementing tactical marketing plans for key APAC customers across multiple channels to drive awareness and usage of BMJ resources
• Proactively monitor usage for key customer accounts, identify red flags and adjust marketing plans to address these
• Develop and manage strong customer relationships, including acting as the first point of contact for any marketing queries
• Develop compelling and clear messaging for a broad audience including librarians, medical education officers, clinicians, medical students, researchers and academic staff
• Write clear and engaging copy for emails, social media, web, digital and print advertising
• Manage all aspects of delivery of tactical marketing campaigns targeting customers and users, from copywriting, proofreading, technical set up and implementation, through to tracking results
• Work with an external agency to implement PPC and digital advertising campaigns
• Work with designers and suppliers to produce printed and digital collateral such as flyers, posters, user guides and digital/social assets
• Identify, coordinate and organise relevant conference bookings in APAC and represent BMJ at in-person events
• Report back on campaign performance to internal and external stakeholders, identifying which channels are most effective at driving usage and adjusting plans and spend accordingly to maximise ROI
• Manage and monitor marketing spend for campaigns
• Support the Senior Marketing Manager, APAC with other ad-hoc marketing activities.

Qualifications/skills and experience

• Bachelor’s Degree in Marketing and/or professional qualification/diploma in Marketing
• Experience in a Marketing role in healthcare/healthcare publishing
• Proven track record of successful creation and implementation of multi-channel marketing campaigns targeted at B2C and/or B2B audiences
• Proficiency in digital marketing tools including email, social media, PPC and data analytics
• Experience in successfully managing key stakeholder/customer relationships, and engaging and collaborating across diverse teams
• Ability to use own initiative and take accountability for delivery and results of objectives
• Strong communication and interpersonal skills (including copywriting and presentation skills)
• Strong organisational and project management skills with customer-oriented approach
• Ability to work under pressure and handle conflicting priorities and deadlines
• Excellent attention to detail
• Experience in tracking spend against marketing budget.

Why should you apply?

Work at BMJ Group and you can make a meaningful contribution to improving health outcomes worldwide. You’ll be joining a team dedicated to shaping the future of global health through best practice, research and innovation.

Headquartered in London, with offices across North America, India, and China, BMJ Group has global reach. Around 80 million people visit our websites each year for trusted research and information.

Our leading medical journals, clinical decision tools and educational resources help improve healthcare outcomes every day. We publish The BMJ, the world’s fourth most-cited general medical journal, and our digital health tools are used in over 100 countries.

As part of BMJ Group, you can expect a rewarding career within an increasingly global company. In return, we offer a great working environment with a wide range of benefits.

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