Talent.com
Wonderful
APAC Marketing LeadWonderful • Sydney, NSW, AU
APAC Marketing Lead

APAC Marketing Lead

Wonderful • Sydney, NSW, AU
2 days ago
Job description

Job Description

About the Role

\n

Wonderful is looking for a hands-on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region.

\n

This is a leadership role, but equally a builder role. You'll lead a team of seven regional marketers across APAC while staying close to execution, local GTM teams and the programmes that drive awareness, engagement and pipeline.

\n

You'll own the APAC marketing strategy, balancing regional consistency with local-market depth. Working closely with APAC leadership and local GMs/MDs, you'll translate business priorities and Must-Win accounts into focused marketing plans that deliver measurable commercial impact.

\n

What You'll Do

\n

Lead APAC Marketing

\n

    \n
  • Own the APAC marketing strategy, priorities, budget and performance.
    • \n
  • Lead and develop a team of seven regional marketers across key APAC markets.
    • \n
  • Build a high-performing team with clear goals, accountability and strong execution.
    • \n
  • Act as the senior Marketing business partner to APAC leadership and local GMs/MDs.
    • \n
  • Work closely with Central Marketing functions to ensure regional programmes benefit from global scale while remaining locally relevant.
    • \n

\n

Build the Regional Demand Generation Engine

\n

    \n
  • Develop scalable, repeatable programmes that drive Must-Win account engagement, new contacts, pipeline creation and acceleration.
    • \n
  • Balance locally owned programmes with larger APAC and global initiatives.
    • \n
  • Measure activity against commercial outcomes, not simply event or lead volume.
    • \n
  • Turn successful regional initiatives into repeatable playbooks that can scale across markets.
    • \n
  • Build a strong Partner Marketing motion, working closely with Global Partnerships to leverage strategic partners and programmes across the region.
    • \n

\n

Events & Executive Engagement

\n

    \n
  • Build a strategic APAC event portfolio across owned events, industry events, executive programmes and partner activations.
    • \n
  • Ensure programmes are designed around priority accounts, personas and measurable business outcomes.
    • \n
  • Develop high-value executive engagement programmes across APAC.
    • \n
  • Partner with Global Field Marketing on major Tier 1 events and sponsorships.
    • \n

\n

Integrated Regional Marketing

\n

    \n
  • Work closely with Product Marketing, PR & Communications, Partner Marketing, Customer Marketing and Digital to create integrated regional plans.
    • \n
  • Build strong relationships with hyperscalers and strategic partners to amplify regional activity.
    • \n
  • Adapt global messaging and campaigns for local markets, cultures and audiences.
    • \n
  • Champion a local-by-design approach while maintaining a consistent Wonderful brand.
    • \n

\n

Who You Are

\n

    \n
  • An experienced APAC Marketing leader with a strong B2B enterprise technology background.
    • \n
  • Proven experience leading distributed Marketing teams across multiple APAC markets.
    • \n
  • Deep understanding of the APAC enterprise landscape and the differences across markets including Australia, Singapore, Hong Kong, Japan, Korea and Southeast Asia.
    • \n
  • Commercially minded, with strong experience across demand generation, ABM, field marketing and pipeline acceleration.
    • \n
  • A strong business partner who can work in lockstep with Sales/GTM leadership.
    • \n
  • Experienced in executive engagement, strategic events and partner/hyperscaler marketing.
    • \n
  • A builder who remains hands‐on, comfortable setting the strategy and then rolling up your sleeves to make it happen.
    • \n
  • Comfortable operating at speed, making decisions with imperfect information and building structure as the company scales.
    • \n
  • A strong communicator and relationship builder who can operate effectively across cultures, markets and time zones.
    • \n

\n

Candidate Privacy Notice

Create a job alert for this search

APAC Marketing Lead • Sydney, NSW, AU

Similar jobs

PERFORMANCE MARKETING LEAD | JEWELLERY & ACCESSORIES

Who In The ZooSydney, NSW, AU

Our client is an Australian jewellery, accessories, and fashion brand redefining modern luxury.Built on the idea of everyday, accessible indulgence, the brand challenges traditional jewellery norms... Show more

Head of Marketing & Lead Generation

The Well TeamSydney, AU

Head of Marketing & Lead Generation.At The Well Team, effective marketing is about much more than promotion—it's about connecting people in need with life-changing NDIS support services.Our marketi... Show more

 • Promoted

Digital Marketing Specialist

Hamilton IslandSt Leonards, AU

This is a fantastic opportunity to bring your expertise in paid media, conversion optimisation and digital content strategy to one of Australia’s most iconic tourism brands.Why you’ll love working ... Show more

 • Promoted

APAC Mobile Growth Planning Lead

Zenith Media AustraliaSydney, AU

A top-tier media agency is seeking a Mobile App Planning Manager to lead mobile app strategy across APAC for a major client.This role will involve close collaboration with cross-functional teams to... Show more

 • Promoted

Marketing Lead (6 month contract)

AzupaySydney, AU

Azupay is a growing fintech operating in the real‑time payments space, building modern account‑to‑account payment solutions using Australia’s New Payments Platform.We’re a growing, fast‑moving busi... Show more

 • Promoted

Sales Development Specialist Data Center Services (APAC timezone)

RM Staffing B.V.Artarmon, NSW, AU

Reboot Monkey is a global datacenter services provider headquartered in Haarlem, Netherlands, operating.We deliver colocation, IP transit, smart hands, remote hands, and managed datacenter services... Show more

Performance Marketing Associate

VGWSydney, NSW, AU

Performance Marketing Associate .VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.We have an exciting opportunity within ... Show more

Digital Marketing Co-Ordinator - Contract

Stopgap Australia - Marketing, Digital & Creative RecruitmentNorthern Beaches, AU

Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Stopgap Australia - Marketing, Digital & Creative Recruitment.Princ... Show more

 • Promoted

Associate Director - Partnership | Public Practice | $220K +

CANDOR RecruitmentManly, AU

Our clients are based in Northern Beaches (Manly).They are a young and progressive financial services firm that service a wide range of SME clients across varying industries.They provide a full- se... Show more

 • Promoted

Growth-Focused Assistant Brand Manager, Health & Wellness

Blackmores GroupNorthern Beaches, AU

A leading health products company is looking for an Assistant Brand Manager to support marketing strategies for BioCeuticals.This position involves driving category growth and ensuring brand releva... Show more

 • Promoted

Senior Marketing Analytics Lead – APAC (Sydney)

Electronic Arts (EA)Sydney, AU

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world.Here, everyone is part of the story.Part of a community that connects across the globe.A ... Show more

 • Promoted

Marketing Content Lead

Beaumont PeopleSydney, AU

Be among the first 25 applicants.Craft compelling content that powers national fundraising and brand campaigns.Coordinate storytelling that inspires Australians to support children in need.Join a p... Show more

 • Promoted

APAC Investor Engagement Director

Fitch Group, Inc., Fitch Ratings, Inc., Fitch Solutions GroupSydney, AU

Fitch Ratings, based in Sydney, is seeking a Director of Investor Development to strengthen Fitch’s brand with investors across Australia and New Zealand.The role focuses on embedding Fitch ratings... Show more

 • Promoted

Senior B2B Marketing Lead: Strategy, Campaigns & Growth

Invested TalentSydney, AU

A leading recruitment agency is seeking a Senior B2B Marketing Specialist to manage the marketing strategy for a global fintech leader.The role involves developing integrated campaigns and collabor... Show more

 • Promoted

Strategic Client Success Manager – Digital Marketing

Australian Internet AdvertisingSt Leonards, AU

A leading digital marketing agency is seeking a Client Success Manager to build strong client relationships and ensure their success.The ideal candidate will have a minimum of 2 years' experience i... Show more

 • Promoted

Marketing Manager

Tanner MenziesNorthern Beaches, AU

Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Tanner Menzies.FMCG Recruitment Expert | Guiding Professionals to Success with Integrity, Experience... Show more

 • Promoted

Marketing Manager

PADISydney, AU

PADI (Professional Association of Diving Instructors), the global leader in underwater exploration and ocean conservation has a fantastic opportunity for an enthusiastic, adventure-loving Marketing... Show more

 • Promoted

Marketing Leader South Pacific

Hewlett PackardSydney, NSW, AU

Marketing Leader South Pacific.This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.Hewlett Packard Enterprise is the global ... Show more

Sales Director – APAC

Great Minds (trading as Great Minds Consulting)Sydney, AU

Great Minds Consulting is seeking a commercially driven and strategically minded.This role is designed for a confident, consultative sales leader who brings both depth in enterprise technology and ... Show more

 • Promoted

Loyalty Growth & Lifecycle Marketing Manager

Human Solutions Group Pty LtdSydney, AU

Sign in to set job alerts for “Business Intelligence Manager” roles.Business Intelligence Manager Jobs in United States.Senior Manager, Business Insights and Analytics.Data Strategy and Business In... Show more