Creative Lead – Social Media, Video & Brand Content

Creative Lead – Social Media, Video & Brand Content

Bombay Real Estate is one of Melbourne's growing real estate brands, with a strong presence across Melbourne’s northern suburbs and an expanding team across sales, property management and commercial real estate.

Our brand is built around people, property, community and results. As our business continues to grow, so does the importance of how we tell our story.

We are now looking for a highly creative and commercially minded Creative Lead to shape the next stage of Bombay Real Estate's visual identity across social media, video, reels and digital content.

THE OPPORTUNITY

This is not simply a social media posting role. Freshers are also welcome.

We are looking for someone who can become the creative driving force behind the brand - developing concepts, directing shoots, shaping reels and video content, improving the visual standard of our social channels and ensuring every piece of content feels distinctly Bombay Real Estate.

You will work closely with our marketing team, directors, sales agents, videographers, photographers and external creatives to develop content that is current, engaging and commercially effective.

The role will suit someone who understands both creative direction and social media culture - someone who can look at an ordinary property, auction, agent or team moment and turn it into content people actually want to watch.

KEY RESPONSIBILITIES

• Lead the creative direction for Bombay Real Estate across Instagram, Facebook, TikTok, YouTube and other digital channels.

• Develop original concepts for reels, property videos, auction content, agent branding, campaigns and social media series.

• Direct property, lifestyle, team and promotional video shoots.

• Work closely with videographers, photographers and editors to ensure consistent creative quality.

• Build and maintain a strong, recognisable visual identity across all social media content.

• Develop content concepts, storyboards, scripts, hooks and creative briefs.

• Guide agents and team members on presentation, delivery and performance on camera.

• Identify emerging social media formats, visual trends and content opportunities relevant to real estate.

• Review and improve video edits, pacing, music, graphics, captions and overall storytelling.

• Plan content calendars in collaboration with the marketing team.

• Ensure content balances brand building, property marketing, community engagement and lead generation.

• Help grow engagement, reach and brand recognition across Bombay Real Estate's social platforms.

• Maintain a high creative standard while working within a fast-moving real estate environment.

ABOUT YOU

You are someone who thinks visually, notices what others miss and understands why certain content stops people scrolling.

You may come from a creative agency, property, lifestyle, fashion, automotive, hospitality or another highly visual industry.

Ideally, you will bring:

• Creative direction, social media content, video production or brand content ideations.

• A strong portfolio demonstrating reels, short-form video, campaigns or social-first creative work.

• Excellent understanding of Instagram Reels, TikTok, Facebook and YouTube content.

• Strong knowledge of video storytelling, framing, lighting, composition, pacing and editing.

• Confidence developing creative concepts from initial idea through to final execution.

• Working knowledge of Adobe Creative Cloud, Premiere Pro, Photoshop, After Effects, CapCut or similar tools.

• Strong understanding of current social media trends without simply copying what everyone else is doing.

• The ability to give clear creative direction and constructive feedback.

• Excellent organisation and the ability to manage multiple shoots and campaigns at once.

• A commercial mindset - understanding that great creative should ultimately strengthen the brand and generate business.

Real estate experience is welcome, but not essential. Strong creative thinking and a high-quality portfolio are more important.

WHY JOIN BOMBAY REAL ESTATE

You will be joining a fast-growing business where creative ideas can move quickly from concept to execution.

You will work directly with decision-makers, have access to a large volume of properties, auctions, agents and real-world content opportunities, and have genuine scope to influence the creative direction of the brand.

If you are someone who sees social media as more than just posting and wants to build content people recognise, remember and engage with - we would like to hear from you.

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