HCP Marketing Specialist ANC

With 3,400+ team members globally, we focus on premium, science‑backed nutrition across Baby, Adult, and Pet categories, spanning seven international brands.

We’re a passionate, collaborative team working in a fast‑paced and dynamic environment, inspired by#PurposeLedCareers and focused on making a positive impact worldwide.

We’re committed to our customers, community, and environment, and to creating an inclusive workplace where everyone feels valued and empowered. Our total rewards include additional leave, bonuses, wellness and health benefits, hybrid working, as well as social activities.

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Your role within the team

In this role, you will work closely with the HCP Marketing Manager and relevant stakeholders to support the successful implementation of HCP marketing plans and strategic initiatives for the Adult Nutrition Care (ANC) range. You will play an important part in growing long term sales, profit and market share by helping deliver targeted HCP recommendations and subsequent product sales. As a key member of the HCP team, you will leverage scientific evidence, health knowledge and product expertise to ensure our Sales Team have the right information, tools and technical product content to influence customers to recommend and range our products.

Key responsibilities include:

Support the implementation and evaluation of the Health Care Practitioner Brand Plan for Adult Nutrition Care in line with the corporate direction.

Partner with cross functional teams including Marketing, Sales, Customer Service and Science as a product expert, providing technical expertise where required.

Provide exceptional copywriting, proof-reading and editing for a wide range of medical marketing and advertising collateral, delivering key messages in accordance with the HCP Marketing Plan.

Deliver and evaluate technical product content for dissemination across a variety of mediums and targeted audiences, including social media content and community management in collaboration with the Social and Content Coordinator.

Contribute key HCP insights and incorporate them into product communication, education materials and product development.

Undertake post campaign analysis, optimisation and reporting for key stakeholders to drive marketing excellence and continuous improvement for HCP Marketing Plan initiatives.

Conduct in depth competitor analysis and comprehensive competitive tracking for NPD, current range, HCP channel and related products.

Support with customer sell in of NPD and work closely with HCP agencies and key suppliers to optimise creative concepts that meet brand objectives.

Cooperate with related business functions, inputting local performance and learning while leveraging Global/ANZ best practice.

Work with Scientific Affairs, Corporate and Regulatory departments to support medical claims, ensure business activities comply with relevant acts, legal demands and ethical standards, and communicate opportunities, risks and action plans to the HCP Marketing Manager.

Desired Skills & Experience

We look for people who have what it takes to make an impact; who can challenge us to go further while pushing themselves to deliver exciting & ambitious results.

To make sure we’re setting new starters up for success, we ask that you meet a few criteria relevant to the role to be considered for this opportunity:

Minimum 1-2 years experience in the natural or nutritional medicine industry, ideally within marketing or a commercial capacity.

Completed a minimum bachelor’s degree in Health, such as Naturopath or Nutritionist; additional business qualifications will be favourable.

Ability to translate technical information, scientific evidence and nutritional science into effective clinical and commercial messaging for field teams, patients and consumers.

Ability to effectively evaluate marketing activities and present actionable outcomes to influence strategic direction.

Clinical experience in recommending VMS products to patients or consumers, with an understanding of the Australian Regulatory Guidelines (TGA).

Exceptional technical knowledge of formulations within one’s responsibility, including ingredient efficacy, evidence and health and wellness expertise to influence increasing recommendation rates.

Ability to utilise and clearly articulate comprehensive product, science and competitor expertise to influence ranging and sell in at a head office level.

Able to train Business Managers on product formulation, competitor landscape and formula POD to prepare for sell in of NPD.

Engaging communication and presentation skills, including presenting with passion to both larger groups and smaller facilitation style sessions.

Effective engagement of internal stakeholders, strong attention to detail, efficient organisational skills, ability to adapt quickly and enjoy a fast-paced environment, and high competence with Microsoft Suite including Word, PowerPoint, Excel and Outlook.

H&H Group believes in the benefits of a diverse & inclusive workplace & aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination & harassment,creating a safe and inclusive environment for all.

We encourage applications from people of all ages, nationalities, religions, racial and gender identities,sexual orientations, abilities and cultures, & our hiring decisions will be based on business needs, position requirements, & the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.

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