Senior Marketing Specialist - Martech and Personalisation

Job Description

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Through the merger of Bank Australia and Qudos Bank we’re creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, we’re building on the strong foundations of our history and shared values as we bring together the best of both banks.

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The Senior Marketing Specialist – MarTech & Personalisation is responsible for optimising the Bank’s journey orchestration and customer data platform, enabling data-driven, cross‑channel customer engagement. The role designs and delivers automated customer journeys and personalisation use cases, leveraging advanced segmentation, real‑time triggers and customer data to create relevant, connected and timely experiences.

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Working cross‑functionally with marketing, digital, CRM, IT and data teams, the role delivers and continuously optimises scalable, end‑to‑end journey orchestration, while maintaining core platform assets and ensuring consistent, compliant execution. As a subject matter expert, it translates business requirements into scalable, reusable solutions, and plays a key role in roadmap prioritisation, experimentation and ongoing platform uplift. The role ensures all activity aligns with privacy, consent and governance standards, while driving improved targeting, operational efficiency and measurable customer outcomes.

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• We have big plans to become Australia’s most trusted bank and a leading purpose‑driven business.
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• As a certified B Corp, we’re part of a global business community who meet the highest social and environmental standards, putting purpose over profit.
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• Every role and person in our bank is essential to bringing our values, purpose and aspiration to life.
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• We offer flexible working options, competitive salary and 14% super.
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• Our staff have access to a range of meaningful benefits to support their physical and mental wellbeing including 24/7 free counselling, free flu vaccinations and discounted gym memberships.
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• We also support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation and family violence leave; and the opportunity for bonus annual leave.
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• We support our staff to grow their careers through learning and development and an organisational culture where we reward and recognise innovation and values, not long hours.
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• We are committed to building an inclusive culture and a diverse workforce that reflects the Australian community.
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• We care for a conservation reserve – where we work with key partner organisations to protect threatened species and involve staff in conservation.
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What you will be doing \n

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• Support the day‑to‑day management, configuration and optimisation of the Microsoft Dynamics 365 Customer Insights platform, including segmentation, templates, consent controls and suppression logic.
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• Lead the build and optimisation of lifecycle and trigger‑based customer journeys using advanced automation, personalisation and decisioning capabilities.
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• Develop and maintain scalable frameworks, templates and reusable assets to promote consistency, efficiency and best practice across marketing activity.
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• Contribute to the evolution of platform capability and data models, including customer attributes, transformations and standardised definitions.
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• Perform testing and troubleshooting to ensure journeys and communications meet business and compliance standards.
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• Leverage customer data, insights and triggers to drive more relevant, personalised experiences, continuously improving targeting and engagement outcomes.
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• Partner with marketing, data, IT and CRM teams to translate business requirements into scalable MarTech and personalisation solutions through the platform.
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• Support governance, documentation, training and capability uplift across teams, ensuring compliance with privacy, consent and risk requirements.
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What you will bring \n

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• Proactive, solutions‑focused mindset with strong ownership, autonomy and follow‑through.
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• Strong stakeholder engagement and collaboration skills, working effectively across marketing, digital, data and technology teams.
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• Ability to mentor and support others, contributing to capability uplift and knowledge sharing.
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• Strong analytical and problem‑solving skills, using data and insights to optimise journeys and improve performance outcomes.
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• High attention to detail, ensuring accuracy, consistency, quality and adherence to brand and governance standards.
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• Demonstrated experience designing, building and optimising automated customer journeys using marketing automation and CDP platforms (e.g. Dynamics 365, Salesforce Marketing Cloud).
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• Solid technical capability, including segmentation, data modelling concepts, testing/troubleshooting, APIs/integrations and basic HTML/CSS for email development.
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• Relevant tertiary qualifications with 6+ years’ experience in marketing automation or CDP environments, ideally within large or regulated organisations; financial services experience advantageous.
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• Commitment to Bank Australia’s purpose, aspiration, values and brand as well as the B Corp ethos.
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By submitting an application you agree to Bank Australia’s Privacy Policy for applicants and confirm that you are legally able to work in Australia. Bank Australia is an equal opportunity employer committed to sustainable development. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people, people from different cultural backgrounds and people with disabilities because we want to reflect the diversity of our communities. We are committed to making reasonable adjustments to provide a positive, barrier‑free recruitment process and supportive workplace.

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Bank Australia reserves the right to withdraw this advertisement at any time. Candidates will be progressed as applications are received, rather than after the advertisement closure date. Please note, the successful candidate will be subject to satisfactory background checks including but not limited to police and previous employment.

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