Events Marketing Manager (AI Company)
Field & Events Marketing Manager (Founding hire)
Must be Sydney-based
About the Opportunity
We're excited to partner with a fast-scaling, AI-native SaaS company as they build out their founding APAC team. Our client is redefining how professional teams work, trusted by 1,000+ customers across 50+ countries. Having scaled past $100m in ARR with teams across Europe and North America, they're now investing heavily in their presence in APAC following Series C funding.
They move fast, hold a high bar, and back people who want ownership over process. If you're driven by pace, impact, and being part of a genuine AI-native scale-up story, keep reading.
The Role
Our client is looking for a Field & Events Marketing Manager to lead the execution of high-impact marketing programs across Australia and the broader APAC region. You'll drive brand awareness, pipeline growth, and customer loyalty through regional field initiatives — event sponsorships, owned brand experiences, and integrated campaigns.
What You'll Do
- Plan and execute regional field marketing programs, including industry events, sponsorships, and owned customer experiences
- Partner with sales to align field programs with pipeline goals, account priorities, and revenue outcomes
- Own event execution end-to-end: venue and vendor selection, attendee comms, GTM enablement, content and speaker prep, onsite delivery, budget management, lead capture, and post-event follow-up
- Deliver integrated campaigns that amplify field programs across email, social, digital, and out-of-home channels
- Identify and activate customers for speaking engagements, case studies, and local advocacy opportunities
- Track, analyse, and report on program performance and ROI to inform optimisation and future planning
- Build strong relationships with cross-functional stakeholders, external vendors, and agency partners
- Bring creativity and fresh thinking to elevate the attendee experience and reinforce brand at every touchpoint
What You'll Bring
- 4-5+ years in B2B marketing, ideally in SaaS/tech or events production/management
- Hands-on experience supporting events, sponsorships, or regional campaigns
- Strong organisational skills and attention to detail; comfortable juggling multiple projects
- Thrives in a fast-paced, cross-functional, high-growth environment
- Genuine excitement about AI and building category-defining products
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