Account Manager

Job Description

\n

Plan and orchestrate creative and effective marketing campaigns for clients

\n

Maintain and improve client and brand integrity in the marketplace

\n

Drive performance of a marketing team and meet KPIs

\n

Work for the greater good of the company and it's clients by implementing company policy and contributing to the development of improved strategies and processes.

\n

Deliver high value service to client base

\n

You will set the standard expected by the company and the client so that all team members have a clear understanding of what is expected from them to represent and improve the client’s brand and image. You will reinforce company policy to all team members on a regular basis. You are responsible for each campaign to which you are allocated, to ensure all team members maintain high levels of integrity and remain focussed on client objectives and brand. You will protect existing company and client brand value and ensure that all team members contribute to the development of that value.

Key Accountabilities \n

6. Work within operational budgets

\n

You will be apprised of your budgets from time to time by management. Operating campaigns within budget is a fundamental and essential part of the position.

\n

7. Meet KPIs as directed from time to time

\n

You will be apprised of your KPIs from time to time by management. Meeting KPIs on an ongoing basis is a fundamental and essential part of the position.

\n

8. Review KPI’s

\n

You will be required to review your teams KPI’s from time to time and provide team training to improve KPIs if required

Specific Duties of the Position \n

9. Manage the day to day servicing of each allocated client.

\n

You will ensure that the practical aspects of each campaign are attended to. This will include duties such as allocating personnel to campaign-related tasks, requisitioning media, placing advertising, managing bookings, ensuring the availability of equipment and collateral necessary to meet KPIs, diary management, planning daily and weekly objectives, communicating these to your teams, then conducting effective supervision to ensure objectives are met. You will be required to research and plan event space for clients at promotion events/expositions relevant to the product based around the current target market .

\n

10. Engage in relationship building with key stakeholders

\n

You will coordinate between management, clients, client-suppliers, external service providers, advertisers, media providers and team members to support campaign development. You will be engaging in relation to all aspects of campaign strategy (outlined it item number 10, below).

\n

11. Develop and recommend strategies to foster successful promotions and client brand advancement

\n

You will be making recommendations on brand development, advertising strategies, demographics, brand awareness issues, channel marketing and the overall effectiveness versus cost efficacy of campaigns. You will give constructive feedback on products, services, pricing, targeting and channels. You will advise on current market trends and how to implement new strategies to ensure ongoing brand development and keep up with consumer demand/trends.

\n

As the opportunities arise you may be given responsibility for running test campaigns to assess the potential demand for products and the viability of potential campaign approaches.

\n

12. Plan and coordinate advertising and marketing campaigns in accord with client objectives

\n

You will evaluate strategies and proposals for campaigns, determine which are likely to yield the best results (both in terms of a client’s sales and achieving brand development), then put these strategies into action by leveraging the skills of your teams. As a campaign develops you will collaborate with team members and stakeholders for new ideas on marketing opportunities to achieve KPIs and brand development. All plans and activities must be focussed on the primary purpose of meeting the client’s stated objectives for the campaign.

\n

13. Commission market research as required

\n

Ordinarily we conduct our own market research or rely upon that provided by the client or a stakeholder. You will Research new markets and methods to market clients based on client targets and current trends. On occasion you will be required to source market research data from external sources.

\n

14. Direct advertisement placement and timing

\n

You will be required to develop lively social media events and campaigns. You may be required to use multimedia knowledge and skills to achieve this.

\n

You will from time to time be required to develop or contribute to the development of conventional advertising (including online advertising and hardcopy promotional materials such as signage and B2B portfolios) including copy, artwork and placement and do so within an operational budget. You will liaise with the client to assist in building suitable advertising material, content development and graphics based on trends in the current market.

\n

15. Train and mentor the marketing team to maximise productivity

\n

You will mentor team members in a professional manner to ensure the development and growth of your teams and maximise their productivity. You will ensure your teams are across all advertising, trends and changes. You will run workshops on campaign direction and performance, techniques, policies and target objectives.

\n

16. Coordinate the work of junior marketing personnel and consultants & recruit as required

\n

You will oversee tasks completed by juniors to ensure they have been completed to the correct standard and assist with on-boarding from time to time.

\n

17. Gather results and analyse data both during and post campaign, for effectiveness and process improvements

\n

You will collect and analyse market data throughout the progression of each campaign. You determine what data is required and allocate team members to collect that data and report to you. You will order reports from finance and HR to compare to market data and assess the overall effectiveness of the campaign for the client, and its cost effectiveness to the company. In particular you will be collating and analysing sales and rejecting data in order to revise/improve campaigns.

\n

18. Report on campaign performance and demographic trends

\n

You will Track all targets, objectives and KPIs on a weekly, monthly, quarterly and yearly basis, taking action as required to implement a change to ensure KPIs and client expectations are met by campaigns. You will report on trends identified by the campaign data, and how these trends can be used to improve campaign performance in future. You will be analysing performance data across all territories and demographics based on the previous quarter to predict future performance data and assess if territory and/or demographic should be cut from future campaign planning.

\n

19. Develop and recommend new strategies to respond to changed market circumstances

\n

You will conduct ongoing reviews of market and consumer trends/needs to ensure effective promotion of clients brand/product/service. You will develop and recommend new/revised strategies to adjust campaigns to market forces and maintain momentum.

Experience, Knowledge, Skills and Abilities Relevant to the Position \n

20. Relevant university education at bachelor degree level or higher, or equivalent experience.

\n

21. Industry experience (brand marketing, communications, marketing, advertising) is an advantage for a candidate relying on qualifications.

\n

22. Ability to

\n

Provide leadership and intelligent problem-solving, in a team environment.

\n

Analyse statistics and trends effectively

\n

23. Knowledge of

\n

CRM platforms

\n

Social media, email, digital advertising and web based promotions

\n

Multimedia platforms and presentation

\n

24. Excellent written and oral communication skills.

\n

25. Understanding of related information sensitive industries such as FMCG, finance, healthcare, and legal is highly regarded.

\n

26. Demonstrated commitment to ongoing professional development of self and others.

Other Requirements \n

27. Travel, both interstate and international, are an occasional aspect of this role. Travel, as required, for market research opportunities, up-skilling business workshops, networking, and client meetings.

\n

28. Attendance at certain industry conferences and events is expected, some of which may occur outside of standard work hours.

\n

29. After-hours work may be required on an ad hoc basis in order to fulfil the responsibilities of the position

\n

#J-18808-Ljbffr