Amber is an entirely new way to buy and sell power, designed for a world powered by renewable energy.
Responsibilities
Own Amber's brand marketing plan across all programs, campaigns, and channels
Manage the team with the right balance of hands on and off. Empower and delegate but stay close enough to the work to spot problems and opportunities early
Sit on the Growth Leadership Team, partnering with peers across Growth Marketing, Sales, and Product Growth to keep the wider growth team pointed the same direction
Keep Amber's story sharp. Align Sales, Product and PR in explaining Amber well
Work with Design team on brand identity and guidelines, so things stay consistent across marketing and product
Work with Product and Operations to make sure the brand promise matches the real user experience
Set the goals and the numbers that prove brand marketing is working, not just busy
Requirements
8+ years in marketing, brand or creative leadership, ideally with real budget and growth target ownership
You bridge big-brand thinking with startup/scaleup pace. You know what great brand marketing looks like at scale, and you know how to apply it in the context of a growing brand
Comfortable operating at the strategic level and getting hands-on with execution, leaders are ‘senior doers’ at Amber
Experience running large-scale campaigns end to end, from the idea through to creative and content and the distribution methods that get it in front of people
A point of view on what Amber's brand should be doing next, and the confidence to argue for it
A communicator who can hold their own with an exec, a designer and a journalist in the same week
You've done this before at speed. You'll need to read the team, the brand and the priorities fast, and start contributing in your first few days and weeks
You don't need an energy background. It helps to have a passion to learn about energy, but everything above matters more.
Benefits
You’d be a part of a rapidly growing team of over 200 with expertise across energy, technology, marketing, and operations.
Be part of a growing technology start-up that will shape the future of household and grid energy use.
Enjoy a lively, collaborative workspace at our buzzing Melbourne CBD headquarters in the heart of the city
Flexible working hours with provision for regular work from home arrangements.
Equitable gender-neutral parental leave policies.
An external Employee Assistance Plan (EAP) for mental health support.
Annual Learning & Development budget to support your personal growth.
Additional PTO between Xmas & New Year
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Head of Marketing - Brand (Parental/Maternity Leave Cover - FTC 9m) • Melbourne, AU