Brand Manager Potato FXT

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences—together. With a customer-first mindset, we make doing business with McCain easy.

About the role.

Love building brands people know, love, and bring home every week?

We're looking for a passionate and commercially savvy Brand Manager to join our Retail Potato team on a 12-month parental leave contract. This is your chance to make a real impact on one of Australia's most recognised and loved food portfolios, helping shape the future of a category that's at the heart of family meals across ANZ.

Sitting at the intersection of consumer insight, innovation, creativity, and commercial strategy, you'll play a key role in driving growth for McCain's largest retail portfolio. From developing breakthrough campaigns and launching exciting new products to uncovering consumer trends and partnering with cross-functional teams, you'll bring consumer-led ideas to life and help keep McCain at the forefront of the category.

If you're energised by a fast-paced FMCG environment, thrive on turning insights into action, and love seeing your work on shelf, in market, and in consumers' homes, we'd love to hear from you.

What you'll be doing.

• Support the development and execution of annual brand plans for the Retail Potato portfolio, ensuring alignment with business objectives and consumer needs.
• Leverage consumer, customer, category, and competitive insights to identify growth opportunities and inform marketing strategies.
• Lead cross-functional innovation projects from concept through to launch, delivering against quality, timeline, and financial targets.
• Develop and execute integrated marketing campaigns and activation programs that build brand equity and drive commercial performance.
• Partner closely with Sales, Category, Shopper Marketing, Finance, R&D, Supply Chain, Manufacturing, and Procurement teams to deliver business outcomes.
• Monitor portfolio performance, including brand health, pricing, promotional effectiveness, forecasting, and profitability metrics.
• Analyse market trends, consumer behaviours, and competitive activity to identify opportunities and risks.
• Track and evaluate campaign, innovation, and portfolio performance, using insights to optimise future plans and investments.
• Ensure all marketing activity aligns with McCain's brand strategy, positioning, and visual identity guidelines.
• Build strong relationships with internal stakeholders and external agency partners to deliver best-in-class execution.

What you'll need to be successful.

• Degree qualification in Marketing, Business, or a related discipline.
• Minimum 4 years’ experience in brand management, ideally within FMCG, food and beverage, or a related consumer goods environment.
• Proven experience managing a brand portfolio and delivering complex cross-functional projects.
• Strong new product development (NPD) and project management experience.
• Demonstrated commercial acumen with the ability to interpret financial, market, and consumer data to drive decision-making.
• Strategic thinker with strong problem-solving skills and a growth mindset.
• Excellent stakeholder management, influencing, communication, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment while maintaining accountability and ownership.
• Experience working with agencies and managing marketing investment budgets is highly regarded.

About the team.

The Retail Potato Marketing team is responsible for one of McCain’s most significant and iconic portfolios across Australia and New Zealand. As a key member of the team, you’ll collaborate closely with Sales, Category, Shopper Marketing, Finance, R&D, Manufacturing, Supply Chain, Procurement, and external agency partners. This is an individual contributor role that offers broad exposure across the business and the opportunity to make a meaningful impact on portfolio growth and innovation.

About McCain.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.

At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.

Our purpose is grounded in building meaningful relationships. We're big believers in the power of working together in person. It helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.

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McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us knowand we will work with you to find appropriate solutions.

Job Family:Marketing

Location(s): AU - Australia : Victoria : Melbourne

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