Sales (Student Recruitment) Manager

Job Description

Australia — International Student Market \n

822K inbound students (2024) +10%

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• China 168K
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• India 128K
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• Nepal 57K
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• Vietnam 33K
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• Malaysia 26K
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3 international branch campuses in Australia

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About EDU EDU is an ASX-listed provider of tertiary education, specialising in Health and Community Services. We foster meaningful careers through high-quality education across our campuses in Sydney, Melbourne, Brisbane and Adelaide: Australian Learning Group (ALG) : VET provider for international students. Learn more about ALG. Ikon Institute of Australia (Ikon) : HE provider for domestic and international students. Learn more about Ikon.

About the role \n

The Sales (Student Recruitment) Manager plays a strategic role in achieving international enrolment goals for EDU's higher education entity, Ikon. Responsible for managing an active, top-tier agent partner network, this position ensures seamless cross-departmental operations with Admissions and Student Experience while proactively maintaining low provider risk ratings through rigorous visa risk management.

Key Responsibilities \n

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• Sales Management Own and deliver individual, regional and campus-specific international student recruitment/enrolment sales targets for EDU's higher education courses (Ikon), and work collaboratively with the team towards achievement of group targets
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• Oversee the conversion of pipeline from enquiry/application to enrolment
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• Drive sales programs and processes to increase sales conversion for the international market segment
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• Focus on the conversion of pipeline from enquiry/application to enrolment
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• Provide support to ensure that Education Agents provide accurate, timely and comprehensive advice and support to prospective students
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• Accurately forecast sales results, working closely with the Head of International Student Recruitment and where applicable, with the General Manager, Future Students
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• Assist in the development of marketing and promotional activities for the Institutions and Courses and assist Education Agents; Provide insights into market developments and related recruitment opportunities
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• Account Management Manage and coordinate education agent partners including identification of new agents and establishment and maintenance of agreement and incentive arrangements
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• Contribute to the agent marketing program, including marketing to and with agents
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• Ensure agent management is conducted in accordance with relevant policies and regulatory requirements
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• Problem-solving with agents and students as required
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• Marketing Contribute to the development and implementation of EDU's (and Ikon's) strategic international student marketing and recruitment plan
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• Evaluate and report on international market opportunities for EDU's HE product portfolio
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• Be the expert for the state and regional international student market, ensuring EDU maximises opportunities for revenue growth in the segment
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• Contribute to the development and execution of international student marketing campaigns, working closely with the EDU brand marketing teams
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• Adhere to, monitor and report on budgets as required
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• Compliance Ensure all practices remain aligned to relevant policies and regulatory requirements
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• Participate in relevant industry and regulator workshops on compliance and regulation as required
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• Participate in internal and external compliance and quality assurance activities as required
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• Ensure students recruited via agents meet the Genuine Temporary Entrant and relevant student visa requirements
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• Financial Assist the finance team as required in following up with agents and student concerning unpaid fees
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Education, Experience & Skills \n

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• Tertiary qualification in relevant field, post graduate preferred
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• Minimum 3 years' sales and marketing experience in international student recruitment, within higher education sector
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• Knowledge of the Education Services for Overseas Students Act (2000) and its associated regulations, including National Code of Practice for
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Sales (Student Recruitment) Manager Melbourne, VIC, AU

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