Digital Marketing Strategist - Health & Fitness Industry

Job Description

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Hi there, we’re Kyck! We are a results-driven Digital Marketing Agency with clients across Australia, New Zealand, and beyond!

About Us: \n

At Kyck, our mission is to deliver results-driven digital marketing services with honesty, transparency, and dependability. We are a down-to-earth, fast-paced, and energetic agency specialising in paid media lead generation for top health & fitness brands in Australia and New Zealand. Our Brisbane headquarters is home to 19+ seasoned marketing experts and creative professionals, and a growing team across the pond in NZ.

The Role: \n

We are seeking a creative Digital Marketing Strategist to join our expanding team! You will be in charge of nurturing client relationships, creating epic advertising campaigns, analysing digital results, delivering world class marketing strategies & even jumping on the platform tools to support our Health & Fitness industry clients.

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You will be supported by and work alongside our Account Management, creative pros, advertising Strategists & leadership team to conceptualise and deliver lead generating advertising campaigns that fuels our clients continued business growth.

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To succeed in this role you'll have to be a switched on & organised people-person who loves building genuine relationships, thinking creatively and strives to exceed expectations in all they do. You will be someone who is eager to learn and grow their current skill set, plus contribute to a developing division. We have a few new brands coming into our Health & Fitness division, meaning you would have the opportunity to be a part of a real growth curve for our business and make an impact on our success.

Key Responsibilities: \n

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  Develop & execute high converting lead generation strategies (mainly across Meta & Google)

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  Social media advertising creative direction

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  Industry trend identification

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  Design & video team briefing

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  Account budgeting & results management

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Account Management Tasks: \n

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  Project ownership and management

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  Build and maintain genuine relationships with clients

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  Conduct online and in-person meetings with clients

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  Provide exemplary communication via phone and email

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  Support fellow team members

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Hands-On Tasks: \n

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  Build & manage Meta advertising campaigns

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  Update and analyse Google Ad campaigns

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  Develop high-converting copy

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  Create marketing automations

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  Build and send email & SMS marketing campaigns

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What is required for this role: \n

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  Experience in lead generation advertising

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  Familiarity with Meta & Google Ads

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  Ability to work 1:1 with clients

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2+ Years experience in some of the below areas is ideal for this role: \n

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  Digital marketing

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  Account management

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  Lead generation

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  Organic Social Media Performance

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  Meta paid media advertising

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  Google paid media advertising

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  Google Analytics & GTM

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  Website CMS

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  Creative copywriting

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  Zapier automations

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  Email marketing

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What We Value: \n

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  Creativity: You thrive on listening to clients' needs and thinking of creative ways to help them achieve their goals. You're not afraid to try new things and innovate in all you do.

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  Teamwork: You understand the importance of sharing the load with your team and work hard to build trust. Reliability is your strong suit.

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  Accountability: You own your mistakes, hold yourself accountable, and always work with integrity.

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  Client-Centric: You’re a world-class marketer who understands that the client comes first. Meeting their expectations is key to our success.

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  Problem-Solving: You listen when clients have objections or negative feedback, finding better ways to improve relationships and our services.

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  Innovation: You are always thinking about how to improve your work flow, client experience & the business and aren’t afraid to create or suggest new ideas.

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Perks: \n

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  Awesome office location in Kangaroo Point (with parking)

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  Regular team lunches

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  Monthly team wellbeing initiatives (e.g. yoga, massage, puppy therapy)

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  Office dog roster with staff dogs almost every day

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  The best digital marketing team in Brisbane (...probably the world )

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  Conference & development opportunities to hone your craft.

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Why Kyck? \n

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  We’re more than a team, we’re friends - and we’re looking for someone who doesn’t just “do the work” - we want you to be a part of our close-knit team.

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  We support ongoing training and development for personal and professional growth

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  We work with incredible clients on exciting projects - including international brands and industry leaders.

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  We deliver out of the box, cutting edge solutions for our clients. We innovate in all we do - and you will play a role in the creation and execution of some amazing campaigns.

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Are you excited about this opportunity? Are you ready to take the next step in your digital marketing career?

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The Kyck Team

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