Senior Lifecycle Marketing Manager - Financial Services - 11 Month Contract
Job Description
Senior Lifecycle Marketing Manager - Financial Services - 11 Month Contract \n
The Company
Join one of Australia’s most recognised and award-winning insurance organisations—an established, purpose-led business known for putting customers at the heart of its marketing.
\n Operating at significant scale, the business continues to invest in data, technology and personalisation to create better, more relevant experiences throughout the customer journey.
\n The Opportunity
As the Senior Customer Lifecycle Marketing Manager, you’ll manage and own the customer lifecycle strategy for the organisation’s largest and most iconic insurance brand—a household name with a highly engaged and loyal customer base.
\n You’ll lead the end-to-end delivery of targeted customer journeys across acquisition, onboarding, engagement, cross-sell, retention and churn reduction.
\n
Working closely with Customer Experience, Analytics, Martech, Digital, Product, Legal, Risk and external agency partners, you’ll deliver integrated campaigns across email, SMS, direct mail, push, onsite, social and paid digital channels.
\n This is a high-profile senior individual contributor role for an experienced lifecycle, CRM or personalisation marketer who enjoys bringing teams together, navigating complex stakeholder environments and turning customer insights into campaigns that deliver measurable results.
\n
What You’ll Be Doing
\n
- \n
- Lead a key stream of work within the Customer Lifecycle Marketing team, bringing together internal specialists and external partners. \n
- Develop and deliver personalised, orchestrated customer journeys across owned and paid channels. \n
- Manage campaigns from initial strategy and audience selection through to creative development, approvals, execution, testing and measurement. \n
- Use customer behaviour, pain points and performance insights to create more relevant and engaging experiences. \n
- Drive improvements across conversion, engagement, cross-sell, upsell and customer retention. \n
- Build practical test-and-learn plans and use the results to continuously optimise campaign performance. \n
- Partner with Analytics, Martech, Digital, Product, Distribution, Loyalty, Legal and Risk teams. \n
- Ensure campaigns meet all relevant governance, legal, regulatory and risk requirements. \n
- Mentor and support junior members of the lifecycle marketing team. \n
SeniorLifecycle Marketing Manager \n
\nSydney CBD | Hybrid working\n
11-month contract \n
\n$850–$1,000 per day + super, depending on experience \n
The Company
Join one of Australia’s most recognised and award-winning insurance organisations—an established, purpose‑led business known for putting customers at the heart of its marketing.
\n Operating at significant scale, the business continues to invest in data, technology and personalisation to create better, more relevant experiences throughout the customer journey.
\n The Opportunity
As the Senior Customer Lifecycle Marketing Manager, you’ll manage and own the customer lifecycle strategy for the organisation’s largest and most iconic insurance brand—a household name with a highly engaged and loyal customer base.
\n You’ll lead the end-to-end delivery of targeted customer journeys across acquisition, onboarding, engagement, cross-sell, retention and churn reduction.
\n
Working closely with Customer Experience, Analytics, Martech, Digital, Product, Legal, Risk and external agency partners, you’ll deliver integrated campaigns across email, SMS, direct mail, push, onsite, social and paid digital channels.
\n This is a high-profile senior individual contributor role for an experienced lifecycle, CRM or personalisation marketer who enjoys bringing teams together, navigating complex stakeholder environments and turning customer insights into campaigns that deliver measurable results.
\n
What You’ll Be Doing
\n
- \n
- Lead a key stream of work within the Customer Lifecycle Marketing team, bringing together internal specialists and external partners. \n
- Develop and deliver personalised, orchestrated customer journeys across owned and paid channels. \n
- Manage campaigns from initial strategy and audience selection through to creative development, approvals, execution, testing and measurement. \n
- Use customer behaviour, pain points and performance insights to create more relevant and engaging experiences. \n
- Drive improvements across conversion, engagement, cross-sell, upsell and customer retention. \n
- Build practical test-and-learn plans and use the results to continuously optimise campaign performance. \n
- Partner with Analytics, Martech, Digital, Product, Distribution, Loyalty, Legal and Risk teams. \n
- Ensure campaigns meet all relevant governance, legal, regulatory and risk requirements. \n
- Mentor and support junior members of the lifecycle marketing team. \n
About You \n
\nYou’re a commercially minded and customer-focused marketer who is comfortable working in a fast-moving, highly matrixed organisation.\n
\nYou’ll ideally bring:\n
\n
- \n
- Eight or more years’ experience across customer lifecycle marketing, CRM, growth marketing, personalisation or marketing automation. \n
- A strong track record of delivering complex lifecycle marketing programs at scale. \n
- Hands‑on experience managing campaigns across multiple channels and stages of the customer lifecycle. \n
- A solid understanding of audience selection, segmentation, journey orchestration and personalisation. \n
- Experience working alongside marketing automation and Martech teams. \n
- Exposure to an enterprise Martech ecosystem, with Adobe experience highly regarded. \n
- Strong test‑and‑learn and optimisation capability, supported by quantitative and qualitative insights. \n
- A good eye for creative, brand and customer experience. \n
- The confidence to influence senior stakeholders and bring cross‑functional teams together. \n
- Experience in a regulated or governance‑heavy environment, with insurance or financial services experience advantageous. \n
What’s on Offer \n
- \n
- $850–$1,000 per day + super , depending on experience. \n
- An 11-month contract with a leading Australian insurance organisation. \n
- Hybrid working from a Sydney CBD office. \n
- Ownership of lifecycle marketing for a highly recognised and trusted Australian brand. \n
- A senior, visible role with the opportunity to influence lifecycle marketing at scale. \n
- Access to sophisticated customer data, personalisation capabilities and an established Martech ecosystem. \n
- A collaborative, inclusive and purpose‑led environment. \n
Applications close Monday, 28 September. \n
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