Marketing Specialist

GET Education Australia provides practical education and training at its Melbourne CBD campus. Our courses cover business and construction, with a focus on helping students develop skills they can apply in the workplace.

About the role

We are seeking a Marketing Specialist to research market opportunities and develop, coordinate and evaluate marketing initiatives for our education and training services. Working with the management and student-facing teams, you will help strengthen GET Education Australia’s brand presence and communicate its course offerings to relevant audiences.

Key responsibilities

• Research the education and training market, prospective student audiences and competitor activity to identify opportunities.
• Develop and implement marketing plans and campaigns aligned with the organisation’s objectives.
• Advise management on brand positioning, target audiences, promotional channels and campaign priorities.
• Coordinate the preparation of marketing materials and content for the website, digital channels and other promotional activities.
• Manage campaign schedules and budgets, and liaise with external suppliers where required.
• Analyse website, campaign and enquiry data to assess performance and recommend improvements.
• Prepare reports on marketing outcomes, market trends and opportunities for future campaigns.
• Work with internal teams to ensure published course information is accurate and consistent with the organisation’s approved materials.

About you

You will have:

• A relevant tertiary qualification in marketing, business, communications or a related field;
• At least one year of relevant experience in marketing, including planning and delivering campaigns;
• The ability to research audiences and competitors and turn findings into practical marketing recommendations;
• Experience with digital marketing channels, campaign reporting and performance analysis;
• Strong written communication, organisation and stakeholder management skills; and
• The ability to work independently and manage several projects at once.

Experience marketing education or training services will be highly regarded.

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