Digital Marketing Specialist
Vic Sweet Land Pty Ltd Topware – Bayswater North VIC
About Topware
Topware is a family-owned bathroom and kitchen retailer in Bayswater North, with over 30 years in the industry, a showroom, trade customers and a growing online store. We're a small, close-knit team of 7–8 people with big growth plans, and marketing is where we're investing next.
About the role
We're looking for a hands-on digital marketer with real depth in paid media and solid working knowledge across other channels. Reporting to our eCommerce & Marketing lead, you'll be part of a collaborative two-person marketing team. You'll bring outside perspective, technical depth and the drive to execute, and take real ownership of the channels you run.
Your core focus
Run and optimise our Google Ads and Meta campaigns directly, with a clear focus on return on ad spend
Plan and manage the campaign, promotion and content calendar, tying activity to sales periods, supplier promotions and stock priorities
Report on traffic, conversion and channel ROI, and build a dashboard that brings all performance into one place
Analyse competitors' pricing, promotions and discount strategies to inform our own
You'll also own or co-lead
Email and SMS marketing, including automated flows (abandoned cart, welcome series, back-in-stock) and customer segmentation
New and emerging ad channels, including AI-driven ads (ChatGPT, Gemini) and platforms such as Pinterest, TikTok, YouTube and LinkedIn
Social content, influencer and local trade or designer partnerships, and customer reviews, photos and UGC
Basic website updates (products, promo banners and landing pages) and ideas to improve on-site conversion
Working with our agencies and freelancers, and critically reviewing their performance
What we're looking for
3+ years of hands-on digital marketing experience, with proven results in Google Ads and/or Meta
Solid working knowledge across email, social, content and SEO fundamentals
Hands-on email and automation experience is a strong plus
Confidence with GA4, Looker Studio or similar reporting tools
Commercial thinking: you care about margin, pricing and where budget earns its keep, not just clicks
You keep up with platform changes and aren't afraid to try new AI tools early
Self-directed and organised, and you keep your work documented and visible
Retail, e-commerce or home and building products experience is a plus
$80–90k + super, plus a performance bonus of up to 5% linked to ROAS and online revenue
Real ownership from day one in a business that's actively investing in marketing
A collaborative two-person team, not a solo or micromanaged role
Broad exposure across the full digital marketing mix, with room to grow as the business develops
Staff discount on our range, plus coffee, snacks and team lunches
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