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Clean Health Group
Head of Marketing - 100% RemoteClean Health Group • City of Brisbane, Queensland, AU
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Head of Marketing - 100% Remote

Head of Marketing - 100% Remote

Clean Health Group • City of Brisbane, Queensland, AU
1 day ago
Job type
  • Remote
Job description

Lead Marketing Strategy, Growth and Partnerships Across a Multi-Brand Education Group

Remote | Full-time

Clean Health Group is seeking a commercially minded, hands‑on Head of Marketing to own marketing strategy, performance and team leadership across our group of nationally recognised education brands — including the Australian Institute of Fitness (AIF), VAST Nutrition Academy, and Clean Health Institute. This is a role where strategic planning meets genuine accountability for results, working in close partnership with our Chief Commercial Officer.

Head of Marketing – 100% Remote

Clean Health Group is seeking a commercially minded, hands‑on Head of Marketing to own marketing strategy, performance and team leadership across our group of nationally recognised education brands — including the Australian Institute of Fitness (AIF), VAST Nutrition Academy, and Clean Health Institute. This is a role where strategic planning meets genuine accountability for results, working in close partnership with our Chief Commercial Officer.

About Clean Health Group

Founded in 2008, Clean Health Group (CHG) is a multi-brand education ecosystem that includes Vast Nutrition Academy, the Australian Institute of Fitness (AIF), and Clean Health Institute. As a leading Registered Training Organisation (RTO), we have educated over 350,000 fitness professionals across 85+ countries, delivering world-class qualifications in personal training, nutrition, and massage therapy.

As we scale toward our ambitious goal of certifying 1 million+ professionals by 2030, we need a finance leader who can keep us funded, compliant and commercially sharp — hands‑on, across a lean, multi-entity group.

The Role

Reporting to the Chief Commercial Officer, you will be the single accountable leader for CHG's marketing function. The function covers three areas: Revenue Growth & Paid Marketing, Partnerships, and Design. You will turn commercial goals into an integrated marketing plan. You will also make sure all marketing activity is delivered, measured and continuously improved against leads, conversions and revenue.

Key Responsibilities:

  • Develop and deliver annual and quarterly marketing plans across paid and organic channels
  • Oversee paid marketing across external digital agencies and in-house activity
  • Work closely with the CCO and Sales leadership to support conversion from existing leads, customers and new lead pipelines
  • Own marketing data, lead-source and ROI reporting across every channel, partner, campaign and event
  • Oversee website and marketing systems, including CRM and marketing automation
  • Lead brand, content, creative direction, campaigns, product launches, events and PR
  • Oversee partnership and shopfront marketing (e.g. gyms and fitness clubs)
  • Own the marketing project portfolio, and map and improve policies, processes and procedures with a focus on automation and efficiency
  • Lead, coach and develop the marketing team, contractors and agencies

About You

  • Experience leading a multi-disciplinary marketing function at Head of Marketing or equivalent level
  • Strategic planning and execution experience across both paid and organic channels
  • Strong understanding of paid marketing, both agency-managed and in-house
  • Strong marketing data, analytics and reporting capability
  • Website and CRM/marketing automation experience (HubSpot highly regarded)
  • Strong project management discipline
  • Experience in partnership and shopfront marketing
  • Experience building processes and procedures with a focus on automation and efficiency
  • Daily use of AI tools in your work, and the ability to lead adoption across a team
  • Education, fitness, health or wellness experience highly regarded

Why Join CHG

  • The Mission: Help certify 1 million+ professionals and impact 1 billion+ lives
  • Ownership: Lead the full marketing function with direct visibility at executive level
  • Flexibility: 100% remote-first working culture

Ready to Make an Impact?

Step into a role where hands‑on financial control and genuine strategic influence go hand in hand.

Team Clean Healthwww.cleanhealthgroup.com

Please note that we do not wish to receive unsolicited communication from recruitment agencies with regard to this vacancy.

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Head of Marketing - 100% Remote • City of Brisbane, Queensland, AU