Marketing Specialist
The Marketing Specialist – Market Strategy & Brand Development is responsible for identifying market opportunities and developing strategic marketing initiatives to support the growth of HTE Law Group's legal service lines. The position has a particular focus on market research, client segmentation, competitive analysis, service-line positioning, pricing strategy, brand development and strategic marketing planning. The role will analyse market conditions, client demand and competitor activity and translate those insights into marketing strategies and programs designed to strengthen the firm's market position and support sustainable business growth.
Key responsibilities
Conduct market research to identify current and emerging opportunities across the firm's legal service lines.
Research and analyse market conditions, client demand, demographic characteristics and changes in client behaviour.
Analyse enquiry and client data to identify trends, growth opportunities and underserved market segments.
Monitor competitor activities, service offerings, pricing and market positioning.
Develop and maintain client segmentation frameworks based on client needs, demographics, service requirements and market characteristics.
Develop marketing strategies for the firm's individual legal service lines based on market demand, competitive conditions and commercial priorities.
Develop and maintain strategic brand positioning for HTE Law Group and its key service lines.
Research competitor pricing, service structures and market offerings and provide recommendations regarding competitive pricing position and promotional strategy.
Prepare strategic marketing plans based on market research, client data, competitive intelligence and business priorities.
Analyse the effectiveness of marketing strategies and market-development initiatives and prepare reports for management regarding market trends, client segments, competitive developments and marketing performance.
About you
Professional-level Vietnamese language proficiency and cultural fluency in the Vietnamese-Australian community, essential for market research, client segmentation and strategic marketing within the firm’s target market.
Bachelor degree or higher qualification in marketing, business, commerce or a related discipline, or qualifications and experience
At least 3 years of experience in marketing, product management, market strategy, brand management or related commercial roles.
Demonstrated experience in market research, market analysis, product or service positioning and strategic marketing.
Demonstrated ability to analyse market and customer information and develop commercial marketing recommendations.
Strong market research and analytical capabilities.
Ability to identify and evaluate market opportunities.
Knowledge of client and market segmentation methodologies.
Strong understanding of brand positioning and competitive strategy.
Strong written communication and presentation skills.
Ability to provide strategic marketing recommendations to senior management.
About us
HTE Law Group is a solicitor-led law firm providing Australian migration and other legal services to clients across New South Wales, Victoria and Queensland. The firm operates across multiple legal service lines and serves a diverse client base, including a significant Vietnamese-Australian client market. As the firm continues to develop its services and geographic reach, market research, client segmentation, competitive positioning and strategic marketing planning are important components of its growth strategy.
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