Digital Marketer: Content & CMS Focus

Grow your career with a digital marketing role that makes a genuine impact.

Do you love turning data and creativity into results? Are you ready to take ownership of the digital experience for a growing education technology company?

At The Alpha School System (TASS), we're continuing to grow, and we're looking for a Digital Marketer to help drive that growth even further. You'll take ownership of our website and the content that lives on it, managed through our CMS, HubSpot, and support our other Marketers with digital campaigns, in a broad and rewarding role where your work is seen and valued every day.

About Us

TASS is a Brisbane-based education technology company supporting independent schools across Australia with powerful student and school management solutions. We're proud to be part of the Volaris Group, under Constellation Software Inc., giving you the backing of a global enterprise with the pace and energy of a local, high-performing team.

The Role

As our Digital Marketer, you'll plan, execute, and optimise digital activities that support customer acquisition, brand awareness, and lead generation across our product suite. With a strong focus on website content, CMS management, content generation, and a supporting role in campaign management and analytics, you'll help ensure our digital presence truly reflects the value we deliver to schools, and you'll have real scope to shape how we show up online.

Key Responsibilities

• Manage and maintain our website through our CMS, HubSpot, ensuring content is current, accurate, and aligned with our marketing goals
• Generate a steady pipeline of high-quality content, from blog posts and case studies to product updates and email communications, maintaining consistency in tone and brand
• Track website analytics and user behaviour to identify opportunities for improvementDevelop and execute targeted digital campaigns across email, social and paid channels, including landing pages, nurture sequences and digital assets
• Monitor and optimise campaign performance to improve conversion rates and return on investment
• Track, measure, and report on digital performance, turning data into clear insights and recommendations

What We're Looking For

• Two to four years' experience in digital marketing, ideally within the software or education technology industry
• Hands-on experience working within a CMS, with HubSpot experience highly regarded
• Confident copywriting and content creation skills, with a keen eye for detail
• Competency in HTML/CSS for website updates is highly regarded
• The ability to interpret data and turn it into practical, actionable improvements
• Experience with digital campaign management, email automation and CRM systems

Why You'll Enjoy Working at TASS

• Genuine ownership of website content and campaign performance, with your impact clearly visible
• A business that is continuing to grow, with plenty of scope to grow alongside it
• Hybrid work arrangements with a supportive, high-performing marketing team
• Company-funded learning and development
• The opportunity to contribute to technology that supports schools and their communities

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