Experience (SEO, GEO) Director
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. visit wppmedia.com
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.
This is a career-defining opportunity to lead and shape a rapidly growing, multi-city Experience (SEO, GEO) team at the heart of Australia’s leading media network.
We will also explore candidates at Associate Director level.
AboutWPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,clientsand communities. For more information, visit wpp.com
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people.It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary byLeading Collectively to Inspire transformational Creativity.
Create an Open environment by_Balancing People and Client Experiences_by Cultivating Trust.
Lead Optimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise.
About Mindshare : A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth thatbenefitsall stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
TheRole
Location: Melbourne / Sydney / Brisbane
We have found a great balance of embracing flexible working whilst alsomaintainingin-office collaboration with most teams meeting in the office 3 days per week.
Lead the Vision: Drive the client delivery of all Experience (SEO) services, positioning our team as the absolute centre of excellence across Australia and New Zealand.
Build a Powerhouse Team: Lead and mentor a high-performing team of mid-senior SEO expertsin MelbourneBrisbane, fostering a collaborative and high-trust environment where they can do their best work.
Drive Commercial Success: Partner with the Group Business Director to track profitability,identifygrowth opportunities, and contribute to winning new business.
Innovate & Elevate: Contribute to shapingthe future of our SEO,GEOand experiencesolutions,developingand enhancing solutions, frameworks, and processes that deliver incredible value and impact for our clients.
Champion Client Partnerships: Build andmaintainstrong, trusted relationships with senior clients, developing and executing strategies that are woven into their business and marketing outcomes.
IdealSkills and Experience
A strategic,commercially-minded, and empathetic leader who is ready to drive innovation, mentor top talent, and define the future of SEO excellence.We’realso looking for;
A SEO Leader: You are an experiencedprofessionalin the SEO space withexpertisespanning allfacetsoforganicdiscoveryincluding;Technical,Local, ContentandMeasurement. You are comfortableleadingand developing high performingteams and client delivery within a fast-paced agency environment.
Commercially Astute: Youpossessstrong commercial acumen, with a proventrack recordof managing agency revenue, improving profitability, and driving business growth.
An Inspirational Mentor: You have a genuine passion for people leadership and demonstrable experience coaching and developing senior talent to reach their full potential.
Strategic & Operationally Strong: You are a strategic thinker who can not only develop innovative product solutions but also implement the strong processesrequiredto scale them.You are inherently curious, with an innovation mindset, and are comfortable ideating with technologies such as AI to improve operations, delivery, and efficiency.
A Master of Relationships: You excel at building deep, trusted partnerships with senior-level clients and internal stakeholders, driving satisfaction and advocacy.
Life atWPP Media& Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe’rejust as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens whenwe’rtogether, fostering creativity, collaboration, and connection.That’swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.
What We Offer
At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with theoptiontopurchaseextra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the greatperksyou can utilise.
BRISBANE :Serving our Queensland clients from the heart of the South Bank cultural precinct,our South Brisbane campus connects media, data, and technology to drive intelligent growth.
MELBOURNE :Based in Melbourne Southbank, our office has180 degreeviews Melbourne Skyline and is a great space to hang out with colleagues and friends!
SYDNEY :Based on the south side of the bridge in Barangaroo, our office has beautiful views of Sydney Harbour and is a great space to hang out with colleagues and friends!
We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.
Our Commitment
We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should yourequireany adjustments throughout the process, please collaborate with our hiring team who will be happy toassist.
Research shows that candidates from underrepresented backgrounds oftendon’tapply for roles if theydon’tmeet all the criteria. Here, we strongly encourage you to apply ifyou’reinterested:we’dlove to know how you can positivelyimpactour team with your experience! We believe that diversity is vital and positively influences the environment in which weoperate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination,harassmentor bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status,disabilityor veteran status have no bearing on our hiring decisions, we encourage all applicants.
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