Audience Intelligence Analyst

Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.

About the role

As our new Audience Intelligence Analyst, you'll sit at the very heart of our business, helping to establish Mamamia as the authority on women and media. You are a curious, proactive data-lover who turns complex numbers into clear, compelling stories and communicates them with confidence. In this role, you will design, execute, and report on research to inform growth, content, product, and commercial decisions. You'll uncover insights that shape audience strategy, inform campaign performance, and guide content decisions while supporting our commercial team with vital insights across the network.

Here's some of the stuff you can expect to be doing if you join us:

• Mining audience data, insights, and trends to support commercial pre-sale decks.
• Collaborating with cross-functional teams to set up, run, analyse, and report on Brand Uplift Studies.
• Producing clear, compelling presentations of research results that are easily understood by non-technical stakeholders.
• Improving the content team's understanding of performance by translating audience data into actionable insights.
• Supporting thought leadership projects and delivering well-structured audience-led insights.
• Managing the distribution of commercial case studies to ensure learnings are shared across the organisation.
• Maintaining internal Audience Intelligence decks and systems with the accurate, latest data.
• Proactively identifying data gaps, enhancements, or new opportunities to improve relevance.

Now, a bit about you

• 2-3 years experience in audience research and data within a research provider, agency, brand, or media owner capacity.
• A keen interest in storytelling through data.
• Experience using data and research tools is preferable (e.g., Q-Research Software, SPSS, Alchemer, or similar).
• Strong working knowledge of Google Suite tools, particularly Google Slides and Google Sheets for analysis and reporting.
• Detail-oriented and well-organised, with great time management skills and the ability to multitask.
• A collaborative team player who takes ownership and communicates effectively with honesty and curiosity.
• Demonstrated ability to solve problems creatively and adapt to a fast-paced environment.

Life at Mamamia

We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.

We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.

We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.

As well as being a meaningful and dynamic place to work, Mamamia offers:

• Flexible working conditions (Hybrid working model)
• A day off to celebrate your birthday
• Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
• Paid parental leave
• Enjoy paid volunteer days to support RizeUp, our charity partner
• The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls
• Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
• Access to MOVE by Mamamia-our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

One more thing! Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to