Job Title : Lead Video Editor (Performance Creative)
Type : Full-time; Remote
Schedule : Australia Time
The Mission
The Lead Video Editor exists to own the visual execution and quality control of our paid media, building and operating a scalable production workflow that allows us to confidently scale spend. This role is accountable for turning creative strategy and raw footage into high-converting, repeatable ad performance through elite editing and team leadership.
What Success Looks Like
In 12 months, this role is a huge win if :
- There is a stable, scalable creative engine that consistently produces winning video ads.
- We are no longer capped by production bottlenecks or editing quality when scaling spend.
- There is a clear system for reviewing all video editors' work to ensure high standards are met before launch.
- Creative performance is predictable, learnings compound, and velocity increases.
Core Responsibilities
1. Team Leadership & Quality Assurance (QA)
Reviewing all video editor work : Acting as the final quality gatekeeper to ensure every frame meets our performance standards.Directing improvements : Providing clear, actionable feedback to editors on pacing, visual hooks, and asset usage."Fixing it" capability : Stepping in to make changes personally if the direction cannot be executed by the junior team or if speed is critical.Standardizing Quality : Setting the standard for creative quality and performance across the editing team.2. High-Performance Ad Creation (Hands-On)
Creating winning ads : Personally editing high-priority concepts for Meta (Facebook / Instagram) that act as templates for the team to scale.Trend Translation : Identifying trending audio, visual formats, and high-converting aspects on social media and translating them into brand-compliant, high-converting ads.AI & Tools : Using AI tools to source or generate content for ads, including voiceovers, avatars, and B-roll to speed up workflows.3. Creative System Ownership
Iterating Winners : Iterating on winning ads to extend longevity and scale spend (e.g., changing hooks, pacing, or B-roll).Asset Management : Maintaining creative organization systems, naming conventions, and asset libraries to ensure the team works efficiently.Collaboration : Collaborating daily with the Creative Strategist to ensure briefs and scenes are executed correctly.Ownership & Authority
You have complete ownership of the final video output.You are not just "cutting footage"—you are accountable for the performance of the creative.If video production is the bottleneck or quality dips, it’s your problem to solve and your win to own.Core Competencies (Non-Negotiable)
We are looking for someone strong across both technical editing and performance leadership. You must have :
Elite direct-response instincts : You know exactly what stops the scroll.High speed of execution : You can edit fast and direct others to move fast.Leadership capability : The ability to critique work objectively and improve the output of other editors.Visual Storytelling : Ability to weave UGC, B-roll, and motion graphics into compelling narratives.Ownership mentality : You take responsibility, not excuses.Ideal Background
Experience in DTC performance marketing.Proven experience creating ads that scale, not just aesthetic videos.Experience working with creators, strategists, and media buyers.Familiarity with Triple Whale or similar attribution dashboards to analyze video performance.3-7+ years’ experience in video editing, with a specific focus on direct-response / paid social creative.Elite Editing Skills : You don’t just cut video; you understand direct-response creative, hooks, pacing, and conversion psychology.Player-Coach : You are comfortable leading editors and managing production, but equally comfortable jumping into the timeline to edit high-volume tests.Trend Savvy : You have a deep understanding of what is currently working on Meta / TikTok and can replicate "native" social styles.Analytical Eye : You have a strong analytical mindset, able to interpret why an edit failed or succeeded based on retention and click-through data.Who This Role Is NOT For
"Brand-only" videographers who care more about aesthetics than conversion.People who want to direct but refuse to edit hands‑on.People who struggle to give direct, constructive feedback to team members.Editors who need constant direction and cannot interpret a brief creatively.#J-18808-Ljbffr