Digital Marketing Manager

Join to apply for the Digital Marketing Manager role at Petstock Group .

Pets and animals bring us together and inspire us to be better people. From our Petstock people in our stores and offices, our Petstock foundation team, our equine specialists and online brands, from Australia to New Zealand, the Petstock Group is our symbol of unity, passion, and progress.

We're looking for a passionate digital marketer who’s ready to lead high-impact campaigns and take ownership of performance across key digital channels. This role is about driving results—whether it’s increasing ROI on paid search, optimizing email journeys, or leading new customer acquisition strategies. You’ll have the autonomy to shape our digital approach and the support to bring big ideas to life.

As part of the digital team, you’ll collaborate with smart, capable people focused on doing great work, who also enjoy puppy zooms or kitten content brainstorms. Leading a passionate team, you’ll help create a positive, motivated culture where performance and creativity thrive. It’s a role with real responsibility, in a fast-growing business always looking forward.

The Opportunity based in South Melbourne support office

• Plan and execute digital marketing initiatives, including Paid Search, Email, Social Media campaigns, Display Advertising, and other channels.
• Set clear objectives and KPIs, track performance, analyze outcomes, and foster a culture of collaboration.
• Design and implement a social media strategy to enhance brand presence and engagement across digital channels.
• Monitor and assess digital marketing campaign performance against objectives, ROI targets, and KPIs.
• Identify emerging digital trends and insights, leveraging data to optimize campaign spend and performance.
• Plan, execute, and analyze experiments and conversion tests to refine strategies and improve customer acquisition and retention.

Requirements

If this opportunity excites you and you love Pets as much as we do, apply today!

Learn more about us at our careers page .

Follow us on LinkedIn : Petstock on LinkedIn .

We are committed to diversity and inclusion, providing equal opportunities for all. We encourage applications from diverse backgrounds.

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