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Digital Marketing Manager

Digital Marketing Manager

FinTech Services AustraliaPerth, Western Australia, Australia
4 days ago
Job description

Who We Are

FinTech Services Australia, part of the SkyCredit Group, delivers financial inclusion for everyday Australians directly through the Nimble and Fair Go Finance brands and indirectly through partners.

With a purpose to “empower people, financially”, our goal is to make finance fairer, faster, easier, and more accessible for those that are excluded by mainstream credit providers. Off the back of an acquisition and sustained growth across multiple channels in Australia, an exciting opportunity has opened for a Digital Marketing Manager to join our team based in the heart of Perth City. Please see our website link for more information : https : / / www.fintechservicesaustralia.com.au /

About Our Culture

Consistent with our values at FinTech Services Australia (FSA), we empower people to go forward in their career. Our culture has been built with a growth mindset and now with a team of approximately 100 staff, there are ongoing opportunities to grow professionally and personally as we continue to scale up. As such, collaboration and delivering regularly are key aspects of how we work to meet the evolving opportunities and challenges in the market.

The Team Describe Our Culture As

  • Fast paced / rapidly changing / innovative
  • Friendly and flexible
  • Engaging and goal oriented
  • Socially responsible
  • Genuine and fair
  • Clear vision, great leaders, great working environment
  • Technologically advanced
  • Diverse and authentic

About The Role

Reporting to the Head of Marketing, this critical role will see you working closely with external agencies and internal stakeholders to deliver integrated campaigns, optimise performance, and ensure a consistent brand experience across all touchpoints.

You will be responsible for planning, executing and managing all digital advertising & communications (SEO / SEM), social media, website performance and customer online engagement that will drive customer acquisition and retention across multiple brands.

Key Responsibilities Include

  • Designing A / B tests on creative, targeting, and landing pages to improve conversion rates and engagement, monitoring and reporting on campaign performance.
  • Developing lead generation strategies with engaging content and attracting and nurturing potential customers, measuring engagement and identifying continuous improvement strategies across channels.
  • Developing personalised content across the customer journey using Marketing Cloud to drive engagement, conversions, and campaign performance.
  • Building and maintaining key website pages that support SEO performance, drive organic traffic, and reflect brand tone and visual identity for our brands.
  • Reporting and analysing your work through dashboards and automated reports (GA4 / Looker Studio, Power BI).

    • About You

    You will be an experienced, qualified and knowledgeable Digital Marketing professional with 6+ years experience in similar roles, preferably in the Financial or Insurance Industry.

    Your Experience

  • Working with owned and paid digital marketing channels, including hands-on experience with GA4, Google Tag Manager, Looker Studio, tracking and attribution modelling, and reporting tools.
  • Website content management using CMS platforms like Storyblok or Contentful.
  • Utilising data from various sources to support segmentation, targeting, testing and optimisation tools.
  • Agency management across digital media, creative & SEO / SEM.

    • Your Qualifications And Skills

  • Collaboration skills and the ability to work in partnership with colleagues and external suppliers to implement organisational improvements.
  • Fantastic written and verbal communication skills, as well as time management skills.
  • Task management and prioritisation skills
  • Attention to detail and sound analytical skills.
  • Adaptability to understand drivers of change and respond effectively to changing constraints.
  • Digital marketing certification.
  • Degree in marketing.

    • Please note you must have the right to work in Australia.

    What We Offer

  • A dynamic environment where you get to work across a variety of projects.
  • The opportunity to have a real impact on business performance.
  • Great learning and development opportunities.
  • A competitive base salary.
  • An attractive bonus scheme.
  • A fun team environment.
  • Flexible working from home option available up to 40% of the time!

    • If you are looking to apply your skills and experience in a progressive, forward-thinking workplace, then this is the opportunity for you.

    Apply Today! #J-18808-Ljbffr

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    Digital Marketing Manager • Perth, Western Australia, Australia