Paid Advertising Manager

We are seeking a skilled Paid Advertising Manager to manage and optimize paid ad campaigns and lead generation strategies. The ideal candidate will be responsible for developing, implementing, and analyzing advertising strategies to drive qualified leads and maximize ROI across multiple platforms.

Responsibilities

Plan, create, and manage paid ad campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.

Optimize campaigns to improve performance metrics including CTR, conversion rates, and cost per lead.

Develop and execute lead generation strategies to attract and convert potential customers.

Monitor and analyze campaign performance data to provide actionable insights and recommendations.

Collaborate with marketing and sales teams to align paid advertising efforts with business goals.

Manage budget allocation and bidding strategies to maximize advertising spend efficiency.

Stay updated with the latest trends and best practices in paid advertising and lead generation.

Qualifications

Bachelor's degree in Marketing, Business, or related field.

Proven experience managing paid advertising campaigns and lead generation.

Strong analytical skills and experience with campaign performance analysis.

Familiarity with digital marketing tools and platforms.

Excellent communication and project management skills.

Skills

Google Ads Management

Facebook and Social Media Advertising

Lead Generation Techniques

Campaign Optimization

Data Analysis and Reporting

Budget Management

Marketing Automation Tools

Conversion Rate Optimization

Google Ads Management, Facebook Advertising, Lead Generation, Campaign Optimization, Data Analysis, Budget Management, Marketing Automation, Conversion Rate Optimization

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