Direct Response Copywriter (Finance)

Who are we?

We are The Motley Fool, a purpose-driven financial services company with nearly 30 years of experience focused on making the world smarter, happier, and richer. What does that even mean? It means we’re helping Fools (always with a capital "F") demystify the world of finance, beat the stock market, and achieve personal wealth and happiness through our products and services.

What does this team do?

Our Marketing team drives growth by connecting Australians with products that can transform their financial futures. We know finances can be a scary topic, and it’s much easier to delay action than to put a plan together today. That’s why we focus on crafting compelling messages that inspire action—helping people take the first step toward financial independence right now, not someday.

What will you do in this role?

• Develop Big Ideas for marketing campaigns, working with the investment team on strategy and the creative and product teams on implementation
• Collaborate with designers and fellow copywriters to provide constructive feedback on all creative content before live testing
• Test new variations on control creative to keep it performing at maximum levels, relentlessly
• Research individual stocks, macro‑economic and country related themes, and consumer trends
• Contribute to creative needs across multiple channels including emails, display ads, text placements, landing pages, order pages, microsites, and emerging formats
• Write persuasive copy that inspires members and prospects to take immediate action toward financial independence
• Measure success by response rates and conversion metrics, not just the aesthetic quality of your writing

What do you need to apply?

Nice to haves :

Compensation

Hourly Pay Range : $65 AUD - $80 AUD

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