Head of Marketing Analytics & Measurement, AU

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioral change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 4 brands (Juniper, Pilot, Kin & Software) focus heavily on personalizing the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’ve raised over AUD$150M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.

We’re looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

About the role (What You’ll be Doing)

We’re hiring a Head of Marketing Analytics & Measurement to lead how we track, analyse, and improve our marketing performance across all brands and markets.

This is a senior, hands‑on IC role for someone who blends marketing intuition with analytical precision — a measurement architect who understands how performance media really works, and how to make it work better.

Your job is to give our global marketing teams the clarity and confidence to spend better.

You’ll design and own our global measurement framework — from attribution and incrementality to MMM, test design, and dashboarding — so we can spend smarter, reduce waste, and improve contribution margin across markets.

This means :

• Setting the global measurement strategy for paid, owned, and earned channels
• Building and enforcing attribution standards across AU / UK / DE / JP
• Overseeing our tooling stack — GA4, GTM, Looker, BigQuery, Paramark, MMM, Metabase
• Owning relationships with analytics partners (e.g. Paramark, geo‑testing vendors)
• Collaborating closely with performance and conversion marketers to embed best‑practice testing and measurement
• Writing and maintaining playbooks — so we learn and improve systematically
• Supporting strong signal health (CAPI, UTM, server‑side tracking, etc.) in partnership with our Head of Analytics and engineers
• Building and maintaining dashboards (or guiding those who do) to give execs and marketers visibility into what matters
• Advising on media planning and channel allocation with data‑driven recommendations
• Providing thought leadership on incrementality, lag effects, cohort analysis, and contribution‑based metrics

You’ll work as part of the Global Performance team, reporting to the Global Head of Performance, and collaborating with performance leads, creative strategists, local growth teams, and data / engineering partners.

This is not a role for someone who just pulls reports. This is for someone who can build the measurement infrastructure that drives smarter decisions — and make our marketing meaningfully better.

About you (Who you are)

You’re an analytical leader who knows marketing — and a marketing leader who knows analytics.

You understand how spend turns into results, and how to design systems that uncover what’s truly incremental. You’re comfortable working across teams, across markets, and across messy data sets — and you bring the rigour, curiosity, and communication skills to make complexity actionable.

You’ll likely bring :

How we think about marketing

At Euc, marketing is about capturing attention and turning it into real growth. We’re not here to chase perfect CTRs or vanity metrics. We’re here to grow the business — by finding where our audience is, grabbing their attention, and telling stories that drive action.

We move fast. Really fast. Because when ideas ship quicker, we learn quicker. We make bolder bets. And we don’t waste months on “safe” campaigns that never move the needle.

daily swings. Insight + action = impact.

If you’re excited by the challenge of turning 1 AUD into 5 AUD — and doing it across 5 brands, 4 countries, and millions of customers — this is the place.

Why you should join Euc

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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