Marketing Specialist

About Us

Jinling Coach Tours is a well-established transport company specialising in private bus and coach hire, charter services, and tours throughout Victoria and beyond. With over 25 years of operation in Australia, we have built a strong reputation for reliable, quality transportation services. As we continue to grow, we are seeking a talented Marketing Specialist to join our team.

About the Role

We are looking for a creative and results-driven Marketing Specialist to develop and execute marketing strategies that enhance our brand presence and drive business growth. You will play a key role in promoting our charter, hire, and tour services to both corporate and leisure markets.

Key Responsibilities

Develop marketing strategies to increase brand awareness, customer engagement, and revenue growth

Develop and implement marketing campaigns across digital and traditional channels

Manage and grow our social media presence and online reputation

Create engaging content for websites, social media, email newsletters, and promotional materials

Coordinate advertising initiatives including Google Ads, social media advertising, and print media

Build and maintain relationships with tourism operators, travel agents, schools, and corporate clients

Analyse marketing performance metrics and prepare reports with recommendations

Conduct market research to identify new opportunities, analyse competitor activities, and monitor industry trends

Assist with event marketing and promotional activities

Manage the company website content and SEO strategies

About You

At least Bachelor's degree in Marketing, Communications, Business, or a related field

Minimum 2 years of experience in a marketing role

Strong understanding of digital marketing, social media platforms, and content creation

Excellent written and verbal communication skills

Ability to work independently and as part of a team

Strong organisational skills with attention to detail

What We Offer

Competitive salary commensurate with experience

Opportunity to make a real impact in a growing company

Supportive team environment

On-site parking