About Us
Jinling Coach Tours is a well-established transport company specialising in private bus and coach hire, charter services, and tours throughout Victoria and beyond. With over 25 years of operation in Australia, we have built a strong reputation for reliable, quality transportation services. As we continue to grow, we are seeking a talented Marketing Specialist to join our team.
About the Role
We are looking for a creative and results-driven Marketing Specialist to develop and execute marketing strategies that enhance our brand presence and drive business growth. You will play a key role in promoting our charter, hire, and tour services to both corporate and leisure markets.
Key Responsibilities
Develop marketing strategies to increase brand awareness, customer engagement, and revenue growth
Develop and implement marketing campaigns across digital and traditional channels
Manage and grow our social media presence and online reputation
Create engaging content for websites, social media, email newsletters, and promotional materials
Coordinate advertising initiatives including Google Ads, social media advertising, and print media
Build and maintain relationships with tourism operators, travel agents, schools, and corporate clients
Analyse marketing performance metrics and prepare reports with recommendations
Conduct market research to identify new opportunities, analyse competitor activities, and monitor industry trends
Assist with event marketing and promotional activities
Manage the company website content and SEO strategies
About You
At least Bachelor's degree in Marketing, Communications, Business, or a related field
Minimum 2 years of experience in a marketing role
Strong understanding of digital marketing, social media platforms, and content creation
Excellent written and verbal communication skills
Ability to work independently and as part of a team
Strong organisational skills with attention to detail
What We Offer
Competitive salary commensurate with experience
Opportunity to make a real impact in a growing company
Supportive team environment
On-site parking
Marketing Specialist • Campbellfield, VIC, AU