Lifecycle Marketing Automation
The Travel CorporationCouncil of the City of Sydney, New South Wales, Australia26 days ago
Job description2+ years of hands-on SFMC experience (Email Studio, Journey Builder, Automation Studio). Proficiency in SQL for segmentation and reporting. Strong knowledge of AMPscript and HTML / CSS. Experience with Marketing Cloud Personalisation (advantageous). Solid understanding of QA, testing, and reporting for campaigns. Ability to work collaboratively with cross-functional teams. A data-driven mindset with proven ability to optimise campaigns through insights. Confidence working with large datasets, complex logic, and cross-channel triggers. A solutions-oriented approach with enthusiasm for deepening SFMC expertise. Must : Salesforce Certified Marketing Cloud Email Specialist Must : Salesforce Certified Marketing Cloud Administrator Nice to have : Salesforce Certified Marketing Cloud Consultant and / or Salesforce Certified Marketing Cloud Developer Improved open, click-through, and conversion rates across lifecycle journeys. Reduction in manual sends through scalable automation. Increased repeat bookings and customer lifetime value. Zero QA errors and on-time campaign launches. Actionable A / B test learnings that fuel continuous growth. Travel perks - exclusive staff discounts for you, your family and your friends Paid volunteer leave - 2 days each year to give back to a cause you care about Parental leave - 12 weeks paid for eligible employees Personal development - access to coaching, courses and a $2,000 annual training fund Retail discounts and Employee Assistance Program Entry level Full-time Information Technology Travel Arrangements
Overview
We’re looking for a Salesforce Marketing Cloud Specialist to play a key role in delivering personalised, data-driven customer communications. You’ll support the design, execution, and optimisation of email campaigns and automated journeys that enhance the customer experience across the full lifecycle.
What You’ll Be Doing
- Build, test, and deploy email campaigns in Salesforce Marketing Cloud (SFMC).
- Design and optimise automated journeys across customer lifecycle stages (onboarding, re-engagement, cross-sell, post-travel).
- Leverage customer data and behavioural triggers to deliver timely, personalised communications across channels.
- Use Marketing Cloud Personalisation to build recipes and power dynamic experiences.
- Create and manage audience segments in Contact Builder using SQL.
- Implement and test dynamic content with AMPscript.
- Develop and maintain modular templates using HTML / CSS.
- Monitor and analyse campaign performance, highlighting opportunities to optimise engagement and conversion.
- Ensure compliance with GDPR and internal data governance policies.
- Partner with marketing, data, and creative teams to deliver campaigns on brief and on time.
- Stay ahead of platform updates and best practices to continuously improve campaign execution.
What You Bring
What Success Looks Like
Why Join Us?
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Marketing Automation • Council of the City of Sydney, New South Wales, Australia
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