Digital Marketing Manager

About Us

PRP Diagnostic Imaging offers a comprehensive range of imaging services, through a network of 34 practices across Sydney, Illawarra, Central Coast and the Hunter and Central West. We are excited to be entering the next phase of our growth and expansion plans, with additional practices having opened in 2024 and further growth planned for 2025. It is a remarkable time to join PRP, where we are committed to providing the highest quality of patient care, with a personal touch and your contribution matters in shaping the future of PRP.

We utilise the most advanced technology and employ a team of world-class imaging physicians, specialists, technicians and support staff in a safe and caring environment. We encourage collaboration, a strong work ethic and provide a supportive learning environment. We have an outstanding track record in the professional development of our team.

About the Position

Reporting to the Head of Customer Experience, in this newly created position you will be responsible for driving our digital marketing strategy. This will include the continuous develop and execution of the strategy as they align to our corporate objectives. You will focus on enhancing our mobile and web performance, patient and referrer engagement, and overall brand visibility. This will be achieved through our highly effective management of our mobile app, web, e-referral and social media platforms. You will lead SEO and SEM initiatives, optimise patient experience, and leverage AI technologies to drive patient satisfaction and conversion rates. Working closely with a variety of internal and external stakeholders, you will drive the digitisation and re-architecting of the patient experience at PRP.

About You

You will be an experienced Digital Marketing Manager, ideally with a background within healthcare. You must have extensive knowledge of developing, implementing and reviewing digital marketing plans that have had a significant positive outcome on overall company or departmental performance. Using your excellent commercial acumen, you will have an excellent understanding of both sell-to and sell-through revenue generation models to drive business growth. You will be highly proficient in the utilisation of digital marketing tools (HubSpot, Google Analytics) and techniques (SEO / SEM). You will be a creative thinker, who is able to clearly articulate ideas to a diverse range of stakeholders to gain buy-in to assist you in the execution of your plan.

What We Offer

• Attractive remuneration and benefits (discounted health insurance and gym membership)
• Hybrid working, with flexible and supportive work arrangements
• Friendly, diverse and professional team
• Commitment to professional development and education

Our Values

We put care into everything we do. We are courageous and accountable. Our reputation is outstanding and we trust and empower each other. Reach your full potential with PRP, where patient wellbeing is our priority and having fun is part of our culture.

Applying

For a confidential discussion, please contact Ian Jones on 0404 809939 or [email protected]. Please click the "Apply Now" button below to submit your application. For further information on PRP, please visit www.prpimaging.com.au.

You must have full work rights for Australia to be considered for this position.

PRP is committed to equity diversity and inclusion. Applications from people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQA+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged.