Digital Marketing Manager

Are you ready to be part of something bigger? At Lite n' Easy, we’re not just about meals; we’re about transforming lives through better eating habits. We make it effortless for Aussies to embrace healthier choices, whether they’re on a weight loss journey or simply aiming to maintain a balanced lifestyle. As a team, we pour our passion into crafting meals that are not only nutritious but also bursting with flavors.

Lite n’ Easy is looking for a Digital Marketing Manager to lead our digital performance, CRM, paid media, and optimization efforts across one of Australia’s most trusted health and food brands.

In this role, you will own the full digital funnel — from bringing new hungry customers in the door to ensuring our loyal regulars keep coming back for more.

The Role

This is a key leadership position within our Marketing team, reporting to the Chief Customer Officer and leading a team of 5+. You’ll shape the performance of our digital ecosystem and help define the future of Lite n’ Easy’s growth in a fast‑paced, highly competitive category.

Key Responsibilities

• Manage and optimize paid social (Meta, TikTok) and search (Google Ads) campaigns to drive high‑quality traffic and conversions.
• Lead CRM strategy across email and SMS to increase lifetime value.
• Monitor daily digital KPIs including CAC, ROAS, LTV and deliver performance insights to leadership.
• Brief creative teams on high‑performing digital assets, including food photography and unboxing‑style video content.
• Own website optimization and A/B testing to improve conversion rates across landing pages and checkout flows.
• Lead performance marketing strategy across paid search, social, display, programmatic, affiliate and retargeting.
• Oversee analytics, CRO, performance dashboards and reporting frameworks.
• Work cross‑functionally in agile workstreams across Marketing, Digital & Transformation, Product and CX.

About You

You’re curious, commercial, collaborative, and love the thrill of improving numbers every single day. You’re energized by growth, experimentation, and the opportunity to build a truly best‑in‑class digital performance engine.

• 3+ years’ experience in digital marketing within e‑commerce, D2C, or subscription‑based models.
• Strong technical skills with Shopify, Google Analytics 4, and Meta Ads Manager.
• A sharp analytical mindset and ability to translate data into weekly performance insights.
• Passion for food, wellness, and the dynamics of perishable goods marketing.
• Comfort thriving in a fast‑paced “test and learn” environment with rapid iteration.

If you're excited to take on your next challenge and contribute to one of Australia’s leading food companies, Apply now! Join us in shaping the future of healthy eating in Australia.

Candidates must have full work rights in Australia – Australian Citizen or New Zealand Citizen