Digital Marketing Executive - Sydney

About the business

Vida Glow is the global leader in ingestible beauty, offering a premium range of supplements available online and extensively in retail outlets worldwide. We are driving the business forward with a distinctly unique position that sets Vida Glow apart from a highly competitive market drowning in a sea of sameness. We have an opportunity to create the foundation of a truly world class global brand that inspires and creates positive impact on our customers’ lives and that inspires us all. The head office is based in North Sydney, Australia.

About the Role

We’re looking for a hands on and creative Digital Marketing Executive who loves testing ideas, creating campaigns that convert, and measuring what works.

You’ll join a fast-moving digital team passionate about building campaigns that inspire, convert, and grow our globally recognised beauty ingestible beauty brand.

Reporting to the Senior Digital Marketing & eCommerce Manager, this role is all about executing best-in-class digital campaigns, optimising performance across multiple channels, and finding new ways to connect with and grow our customers.

This role is goal and strategy driven, with the opportunity to work across multiple projects in partnership with the Senior Digital Marketing + eCommerce Manager. You\'ll have autonomy in working closely with our agency partners, end-to-end management from briefing assets, scheduling content, A / B testing, monitoring key metrics, and providing actionable insights that directly impact sales.

Key Responsibilities

• Execute and optimise paid campaigns in collaboration with our agency partner across Google, Meta, TikTok, and YouTube, managing briefs, reviewing results, and suggesting improvements.
• Track efficiency metrics including cost of sale (COS%), cost per acquisition (CPA), and return on ad spend (ROAS), ensuring targets are met.
• Develop and own the email and SMS marketing calendar, partnering with the copywriter to drive results through campaign management, audience segmentation, automated flows, A / B testing, and performance reporting via Klaviyo.
• Partner with the Ecommerce Manager to contribute to commercial planning, ensuring campaigns and marketing activity align with sales targets.
• Manage affiliate marketing activity including partner outreach, spend allocation, and campaign results.
• Support Amazon advertising campaigns (Sponsored Products, Brands, Display), optimising creative, targeting, and budget.
• Partner with the internal teams to ensure content and campaigns are aligned with brand messaging and drive sales impact.
• Compile and analyse performance across all digital channels (Google Analytics, Meta Business Manager, Triple Whale) and report on insights, trends, and ROI.
• Stay ahead of emerging ecommerce and digital trends to identify new growth opportunities.

About You

You’re digitally savvy, commercially minded, and thrive on making data-led decisions that drive results. You enjoy rolling up your sleeves, collaborating with creative teams, and working with external partners to bring campaigns to life. Ideally, you bring :

Why You’ll Love Working at Vida Glow

Working at our beautifully architecturally designed office in North Sydney you will enjoy :

If you\'re looking to be part of a global company leading ingestible beauty, this is a fantastic opportunity to join a fast-paced, collaborative team where digital performance directly translates into business growth – apply now!

Vida Glow is committed to creating a diverse workplace that provides an equal opportunity for all. We value talent of diverse backgrounds and experiences at Vida Glow, and encourage all to apply to become a part of our global journey.

#J-18808-Ljbffr