Senior Digital Manager

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.

At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

Reporting to the ANZ Head of Media, the ANZ Senior Digital Manager is responsible for executing the end to end media strategy and campaign implementation partnering with Brand Teams and agency partners to bring to life PepsiCo brands in owned, earned and paid media.

For you :

• Competitive benefits package :
• 12% annual bonus
• 20k car allowance p.a.
• Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
• Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase / cash out)
• Lease Plan
• Health & Wellness programs :
• Discounted private health insurance
• Financial coaching
• Counselling sessions
• Flu vaccinations
• Skin checks
• Professional development programs
• Global career opportunities

Job Overview :

Lead the TCP (Total Connections Planning) process and E2E Media agenda partnering with ANZ Brand teams and collaborating with all XF agency partners to bring to life PepsiCo brands online – whether that’s with owned, earned, paid assets or with e-retailers.

This role will be the SME for digital marketing, media strategy and implementation at PepsiCo and will be accountable for delivering E2E media strategy, audience architecture, annual sufficiency planning and data driven solutions across all ANZ brands and any new brands launched.

Total Connections Planning (TCP) is our consumer-centric way to design the right communications experience we want consumers to have with our brands across content and media.  We are looking for someone to lead the way, orchestrate campaigns and maximise ROI across a total portfolio media investment of ~$50 million.

Responsibilities

Key Responsibilities :

JBP oversight of local partnerships & global liaison

Qualifications

About you :

About us :

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career. We offer you :