Marketing Specialist, Martech
UbankCouncil of the City of Sydney, New South Wales, Australia23 days ago
Job description2-3 years of experience working with Tealium AudienceStream or similar CDPs in a regulated industry, ideally banking or financial services. Experience with Customer Engagement Platforms like MoEngage, Braze, Salesforce or similar. Strong understanding of customer lifecycle marketing and audience segmentation. Ability to translate marketing goals into technical requirements and collaborate effectively with engineering and data teams. Familiarity with digital analytics, tag management, and data governance. Knowledge of banking compliance and privacy standards (e.g., GDPR, CDR). Excellent communication and stakeholder management skills. Innovation with impact : From meaningful work to amazing benefits, we equip you with the tools and support to drive real change. Collaborative, supportive & fun : We believe innovation is a team sport with a culture that’s highly collaborative. Build something great : Ubank is where ambition meets opportunity, giving you tools and support to make it happen. Freedom to be yourself : Our hybrid working model lets you balance connection and autonomy. Accelerate your Career : Clear paths for development accelerate your potential.
Join to apply for the Marketing Specialist, Martech role at Ubank
At Ubank, we empower the digital generation to achieve financial success. Think of us as your daily money companion, offering a unified view of your finances with smart features and real-time insights.
The Why
We’re seeking a technical Marketing Specialist to join our Lifecycle Marketing team at Ubank. This role is central to enhancing customer engagement through data-driven audience segmentation and personalized communications.
Key Responsibilities
- Curate and manage high-value audience segments aligned to banking lifecycle stages.
- Collaborate with Lifecycle Marketing Managers to design audience strategies supporting acquisition, onboarding, engagement, and retention goals.
- Ensure audience definitions are compliant with banking regulations and privacy standards.
- Partner with the Martech Technical Squad to enhance Tealium’s data capture, attribute enrichment, and integration with downstream channels.
- Optimize audience and segmentation with our Customer Engagement Platform to drive improvements in data quality, latency, and event tracking for real-time personalization.
- Activate curated audiences across email, push, app, and paid media, ensuring seamless delivery and troubleshooting data flow issues.
- Collaborate with Analytics to monitor audience performance and campaign ROI, providing insights to refine segmentation strategies and improve lifecycle outcomes.
Your Experience
Why Ubank?
This Sydney-based permanent role requires Australian or New Zealand citizenship or permanent residency.
We acknowledge the Traditional Custodians of our local area.
Apply now with your CV and explore this exciting opportunity!
#J-18808-Ljbffr
Create a job alert for this search
Marketing Specialist • Council of the City of Sydney, New South Wales, Australia
Related jobs
- Promoted
Digital Marketing Strategist
DNM DigitalCouncil of the City of Sydney, New South Wales, Australia Direct message the job poster from DNM Digital.Director & Head Of Client Success specialising in Digital Growth and Client Success.
Sydney, Australia (Hybrid options available) 🌏.Up to $90,000 sala...Show moreLast updated: 4 days ago
- Promoted
Principal Growth Marketing Manage
Tactiq HQ PtyCouncil of the City of Sydney, New South Wales, Australia Remote-friendly|Sydney-basedpreferred.Growth|ReportingtoCEO (Co-Founder).We'reaSeriesA,Sydney-basedSaaScompanybuildingAInotetakerforGoogleMeet,Zoom,MSTeams.
As Principal Growth Marketing Manager, yo...Show moreLast updated: 12 days ago
- Promoted
Founding Marketer
Airtree VenturesCouncil of the City of Sydney, New South Wales, Australia Airtree is advertising this role on behalf of Twine, a company in our portfolio.Your application will be reviewed directly by the Twine team.
At Twine, we're building a team of purpose-built AI agen...Show moreLast updated: 7 days ago
- Promoted
Principal Growth Marketing Manage
AntlerCouncil of the City of Sydney, New South Wales, Australia Remote-friendly | Sydney-based preferred.Growth | Reporting to CEO (Co-Founder).Tactiq transforms meetings from where work gets discussed to where work gets delivered—with excellence.Over 1 million...Show moreLast updated: 18 days ago
- Promoted
Direct Marketing Specialist
Médecins Sans Frontières Australia & Médecins Sans Frontières New ZealandCouncil of the City of Sydney, New South Wales, Australia Médecins Sans Frontières / Doctors Without Borders (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by conflict, epidemics, dis...Show moreLast updated: 12 days ago
- Promoted
Product Marketing Coordinator - Taronga Zoo
Taronga ZooMosman Municipal Council, New South Wales, Australia Located at Sydney’s Iconic Taronga Zoo" .Located at Sydney’s Iconic Taronga Zoo.TCSA Salaried Employees Award, Clerk Grade 5 / 6, annual package starting from $113,271 (includes base salary $99,938 +...Show moreLast updated: 7 days ago
- Promoted
Senior Brand Strategist
CapgeminiCouncil of the City of Sydney, New South Wales, Australia Choose a partner with intimate knowledge of your industry and first-hand experience of defining its future.Select your locationSelect your locationIndustriesChoose a partner with intimate knowledge...Show moreLast updated: 7 days ago
- Promoted
Digital Marketing Specialist
Six Degrees ExecutiveCouncil of the City of Sydney, New South Wales, Australia We are working with an international consumer electronics business with a strong reputation for creating high quality technical products.
They are highly innovative and are always bringing new produ...Show moreLast updated: 30+ days ago
- Promoted
Brand Strategist
FindexSydney, New South Wales, Australia Join or sign in to find your next job.Findex is seeking a strategically minded and creatively driven.Findex is seeking a strategically minded and creatively driven.
Reporting to the Head of Marketin...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Specialist
Wow RecruitmentCouncil of the City of Sydney, New South Wales, Australia WOW Recruitment are seeking a Digital Marketing Specialist to join a rapidly growing provider of residential energy efficiency solutions.
This is an exciting opportunity to take ownership of digital...Show moreLast updated: 7 days ago
- Promoted
Digital Marketing Specialist
MonoovaCouncil of the City of Sydney, New South Wales, Australia At Monoova, we partner with some of the most innovative companies in the country, building world‑class payment products that support the digital economy of tomorrow.
As we scale rapidly, we’re looki...Show moreLast updated: 11 days ago
- Promoted
Marketing Operations Specialist
OutsizedSydney, New South Wales, Australia Marketing Operations Specialist — Outsized, Sydney, New South Wales, Australia.A leading financial institution is seeking a Marketing Operations Specialist to support the delivery and optimisation ...Show moreLast updated: 30+ days ago
- Promoted
Brand Marketing Specialist
Jinko Solar Co., Ltd.Sydney, New South Wales, Australia The selected candidate will support the commercial team to plan and execute brand marketing campaigns that attract, nurture, and convert prospects for our clients.
This position will also take a dou...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Consultant
WOW RecruitmentCouncil of the City of Sydney, New South Wales, Australia Are you an experienced Digital Marketer who loves getting stuck into the technical 'how-to' but is also energised by coaching and educating business owners?.
This is a unique opportunity to join a l...Show moreLast updated: 4 days ago
- Promoted
Digital Marketing Specialist
The EntourageCouncil of the City of Sydney, New South Wales, Australia Get AI-powered advice on this job and more exclusive features.We’re The Entourage, Australia’s leading business coaching and training provider for 6, 7 and 8-figure entrepreneurs.As the most recogn...Show moreLast updated: 11 days ago
- Promoted
Head of Product Marketing
UCentricCouncil of the City of Sydney, New South Wales, Australia Head of Product Marketing — Location : Sydney (Hybrid) — Salary : A$145,000.About our client : UCentric People is partnering with a rapidly growing data technology company delivering a Platform-as-a-S...Show moreLast updated: 4 days ago
- Promoted
Founding Marketer
AirtreeCouncil of the City of Sydney, New South Wales, Australia At Twine, we're building a team of purpose-built AI agents that transform raw, unstructured business data into intelligent, actionable outputs.
We enable B2B software companies to become more commer...Show moreLast updated: 7 days ago
- Promoted
Lifecycle Marketing Specialist (Salesforce Marketing Cloud)
Lendi GroupCouncil of the City of Sydney, New South Wales, Australia Lifecycle Marketing Specialist (Salesforce Marketing Cloud) at Lendi Group.We’re looking for a Lifecycle Marketing Specialist / Customer Journey Specialist to take our customer experiences to the n...Show moreLast updated: 23 days ago