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Paid Media Specialist

Paid Media Specialist

Reload MediaCouncil of the City of Sydney, New South Wales, Australia
2 days ago
Job description

Looking to advance your Paid Media career?

Join Australia's leading digital marketing agency and take the next step in advancing your career and skills in our supportive, and award-winning agency!

This is the role for you if you are a performance marketer who :

  • Has at least 1-2 years of experience in performance marketing - strategising, building, running, optimising & reporting on campaigns across all key platforms
  • Can drive results through a broad range of campaigns across Google, Meta, TikTok and more
  • Is excited by the rapid evolution of technology and is embracing AI as part of your day to day
  • Has the ability to think creatively but back up your decisions with data
  • Love autonomy & coming up with both the strategy and execution
  • You want to work in a company who is committed to the growth and development of their staff - we are fuelled by providing ongoing training, opportunities and career progression for our team!
  • Most importantly, you are excited to make your mark in a leading digital marketing agency by delivering high performing campaigns for our clients

We are open to a range of experience from agency, in-house or freelance, but we are looking for someone who will bring a solid foundation of experience running effective, data-driven performance marketing campaigns for medium to large sized clients - and wants to hit the ground running!

The Role

Working in a small multi-disciplinary team of 5-7 people (known internally at Reload as a ‘Pod’), your role is to be the paid advertising brains, working collectively with specialists from all disciplines to create outstanding digital marketing strategies for our clients. You’ll work on a collective of clients majority of the time, strategically consulting for clients around how to reach and influence their target markets through paid advertising and build trusting, long term client relationships.

What This Means You’ll Be Doing

Marketing Strategy & Execution

  • Working on a client portfolio of between 10-15 clients across all industries, depending on size and complexity
  • Plan, execute and manage multi-channel Performance Marketing campaigns for your clients across; Google, Meta, LinkedIn etc. across all stages of the funnel
  • Continuously optimise and improve your campaigns to deliver the best results to your clients
  • Acting as a marketing consultant for your clients, ensuring the strategies we put forward align to their business goals and objectives
  • Review Google Analytics, sales and performance data, pulling campaign insights and creating insightful reports in DataStudio
  • Effectively manage your time, balancing your different clients and autonomously manage your workload to ensure all clients are being delivered value
  • Provide Excellent Client Engagement

  • Establish strong client relationships so they see you and Reload as a trusted partner through regular communication and meetings
  • Come up with new ideas and tactics and develop concepts that align to the client’s goals
  • Align your service delivery to what the client values from their Reload partnership
  • Collaborate with Internal Teams

  • Work effectively with internal teams on client strategy, performance marketing skill development, and broader marketing initiatives
  • Work effectively cross-functionally to deliver integrated strategies for our clients
  • Who We’re Looking For

  • At least 1-2 years experience (or more!) running paid campaigns across at least Google, and Meta with a great track record of results
  • A strong understanding of digital marketing strategy – from understanding the customer journey and stages of the funnel, right through to the role of different tactics and how these can help businesses work toward their goals
  • Ability to analyze creative and suggest iterations to improve campaign performance
  • Willingness to embrace AI tools as part of your everyday to amplify effectiveness of campaigns, and create efficiencies
  • Experience across a range of channels within Google Ads will be highly regarded - in particular Google Shopping & Merchant Centre, Display & YouTube advertising
  • A strong understanding and ability to navigate Google Analytics
  • Experience reporting on key campaign metrics and developing reports for clients and stakeholders
  • Someone who can confidently talk to clients and explain their strategic thinking - You are someone who gets genuine enjoyment from working with people
  • Benefits & Salary

    We\'re super proud that Reload\'s stand-out culture and happy team have resulted in us being named as one of the Top 10 Best Places to Work in the Media & Marketing industry for 2023!

    Aside from the usual perks of working in an agency, a core pillar of what defines Reload is a focus on \"People & Careers\". Developing individuals and providing opportunities for growth is at the core of our business model. To support this, you’ll have your own professional development budget, access to our industry leading training and our learning and development platform. We also believe that \"Attitude Creates Ability\", and that means at Reload we focus on the way you approach work, not just the skills you have. This is the stuff that really excites us and we hope it does you too!

    Some of the other benefits we provide are :

  • 2 additional Rest & Relaxation days per year & 1 day of birthday leave
  • Flexible hours and hybrid working options
  • Opportunities for domestic & international travel
  • Additional menstrual & menopausal leave
  • Phone and call plan
  • Regular events & parties
  • Paid volunteer day each year
  • Paid blood donation leave
  • Free counselling, for professional or personal matters
  • 3 months paid parental leave on top of statutory parental leave
  • Take a look at our careers page on our website to find out all about the perks and benefits of working at Reload.

    The salary range for this role is $65,000 to $85,000 plus Superannuation, based on experience.

    Be Yourself, We Like You That Way

    At Reload, authenticity is at the heart of everything we do. We know that diverse and inclusive teams have a positive impact on our culture and our business. We celebrate multiple approaches, points of view and backgrounds. We work hard to build a culture that encourages, supports and celebrates the ability of everyone to be their full authentic selves at work.

    At any point in the application process, please feel safe to let us know of any accommodations that will make it more accessible for you. We encourage you to share your pronouns and anything else you would like us to know that will make this an enjoyable experience.

    Ready to Apply?

    To start your application, please click 'Apply' to submit your resume & custom cover letter.

    Due to the competitive nature of this role, only applicants that include the above will be shortlisted and you'll be contacted within 2 weeks if your application has been progressed.

    #J-18808-Ljbffr

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    Paid Media Specialist • Council of the City of Sydney, New South Wales, Australia

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