Website Optimisation & Cro Coach

Full-Time, Salaried Coaching Role – Website Optimisation & CRO

Be the go-to strategist helping female founders convert more clicks into customers through better websites, smarter UX, and high-converting flows.

About SHE-com

SHE-com is your trusted community for women in e-commerce. We're relatable, real, no fluff, and full of compassion for this journey we're all on. We're a group of driven and passionate boss women who believe in the power of collaboration and the impact it can have on our businesses.

Who You Are

You are a conversion-obsessed expert with a sharp eye for UX and website experience. You've spent the last 3+ years deep in the trenches of successful e-commerce brands, running audits, optimising product pages, improving user flows, and lifting conversion rates. You don't just know what a good site looks like—you know why it converts.

You understand mobile-first behaviour. You can spot the leaks in a funnel in minutes. You've worked with heatmaps, scroll tracking, and A / B tests. You know how to turn customer confusion into clarity with better copy, smarter layouts, and intentional design.

You're also confident on camera. Whether reviewing websites live, delivering content modules, or jumping on stories to break down CRO tips, you love sharing your knowledge. You're excited to become one of the faces of SHE-com's coaching team.

Most importantly, you genuinely care about helping female founders succeed. You're energised by their wins and passionate about turning traffic into tangible results.

The Opportunity

This isn't just a behind-the-scenes optimisation role. You'll be leading SHE-com's website and CRO coaching. You'll guide members through audits, host coaching calls, provide feedback in real-time, and show up as one of our social media experts.

If you've spent years lifting conversion rates for e-commerce brands and you're ready to use that expertise to help hundreds of women build better websites, this is your moment.

What You'll Do

Website Audits : Run detailed CRO audits for member websites, identifying conversion blockers and giving clear, actionable feedback

Coaching Calls : Deliver 1 : 1 and group coaching sessions focused on improving UX, CX, navigation, design, copy, and conversion

Live Training : Host regular sessions on conversion strategies, website best practices, and optimisation frameworks

On-Camera Content : Appear on camera across social platforms and inside our programs as a trusted face of website optimisation

CX & UX Coaching : Help members understand their customer's journey and make strategic site improvements

Funnel Fixes : Teach members how to improve collection pages, product pages, checkout flows, and post-purchase experiences

Copy & Layout Guidance : Give practical, easy-to-implement suggestions that make immediate impact

Resource Creation : Contribute templates, checklists, and guides that help members implement CRO techniques fast

Why This Role is Different

Big Impact : You're helping hundreds of women turn website traffic into sales every single day

Creative and Strategic : You'll use your CRO brain and your teaching skills to build better outcomes for real brands

Visibility : You'll be one of the faces of our coaching team, recognised and valued by our community

Remote Flexibility : Work from anywhere while being part of a connected, purpose-led team

Growth Trajectory : This is a high-impact role with potential to grow into leadership across our coaching programs

Community Access : Join a team of expert coaches, attend live events around Australia, and be fully immersed in the e-commerce world

What We're Looking For

E-commerce Experience : At least 3 years working in UX, CRO, or website optimisation for product-based e-commerce brands

Conversion Expertise : Deep knowledge of funnel behaviour, mobile UX, on-page layout strategy, and site performance metrics

Auditing Skills : You can identify CRO issues in minutes and explain the fixes clearly and simply

On-Camera Confidence : You're ready to show up regularly across SHE-com content, confidently sharing your expertise

Teaching Ability : You can simplify CRO concepts for beginner and intermediate e-commerce founders

Tools Proficiency : Familiar with tools like Hotjar, Google Analytics, Shopify, Klaviyo, page builders, and basic split testing

Mission-Driven : You care about supporting women to grow their brands and see measurable progress

Full-Time Role : This is a full-time, salaried position. This is a remote role but SHE-com does have an office at Burleigh, QLD.

What Success Looks Like

Members see increased conversion rates, better site performance, and fewer abandoned carts

You've created a set of go-to CRO frameworks used across our Academy and Scale programs

You're a visible expert in the SHE-com community, delivering content and coaching that members rave about

You've helped hundreds of female founders feel more confident in their websites and see real results

You bring fresh strategies, positive energy, and expert-level support to our team

Application

If you're ready to turn your CRO expertise into meaningful impact for female entrepreneurs, we want to hear from you.

Email your resume and a brief cover letter along with a 2 minute video (loom link works great) explaining :

Your biggest website optimisation win and what results it delivered

Why you're passionate about helping female founders grow

One CRO trend or tool you think every founder should be using right now

Send to :

SHE-com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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