Product Marketing Manager

ABOUT GLOBAL PAYMENTS

Whether you’re a merchant accepting payments, a bank issuing cards or a developer embedding payment technology, if it has anything to do with commerce, we’re Already on it! That’s why 5m+ customers and 7k+ software partners around the world rely on Global Payments to handle more than 73b transactions every year.

Through local expertise and global scale, at Global Payments we deliver market-leading technology solutions through five regional sub-brands — Eway, Ezidebit, Sentral, Pigeonhole Software and Storman.

These brands are anchored by Global Payments, a Fortune 500® brand and commerce leader powering millions of companies around the world, from ambitious startups to enterprise giants.

We make a positive impact on our customers and communities through our values of Passion, Care, Accountability, Excellence and Ingenuity.

Underpinning our values is our commitment to Diversity, Equity and Inclusion, woven into our cultural DNA through a multi-year Oceania program focused on two core pillars of action - Reconciliation and Gender Equity.

This role is aligned to Sentral, a proven web-based software solution that seamlessly manages school administration, student data and so much more. Our tailor-made solutions help administration staff, teachers and school leaders save valuable time to focus on improving school and student outcomes. Sentral is the trusted solution of choice in over 2,000 schools across Australia.

ABOUT THE ROLE

The Product Marketing Manager is responsible for the delivery of the comprehensive Go-to-market plan to drive product adoption and engagement across our prospective and existing customer base. This role will define and manage the messaging, material for new products and feature launches, including live webinars, email campaigns, product collateral and more.

In addition, this role will provide support to the Campaign Marketing Manager and the Head of Marketing - Sentral, to shape and deliver the overall product communications strategy, to maintain high customer retention rates.

SALARY

• The salary range for this role is $140,000 to $150,000 + superannuation.

Key Responsibilities

• Develop and execute a product marketing communications plan that includes creating product collateral, website content, direct communication campaigns and presentations.
• Create engaging product marketing content which articulates our value proposition, to drive continued adoption and engagement of our products, to maintain customer retention (Including blogs, case studies, white papers and downloadable collateral.)
• Work with cross-functional departments to ensure effective product positioning and message that will drive creation of content.
• Research market and consumer preferences and target customers effectively based on research and insights.
• Oversee product launches, feature releases and product positioning to drive engagement from our core customer base.
• Experience in developing and delivering sales enablement tools and resources.
• Support event/demand generation program of work as required.
• Other duties as reasonably requested by Sentral.

ABOUT YOU

• Possession of, or eligibility to obtain a Working with Children Check.
• Experience working with business software, preferably in school management or education software.
• Tertiary qualifications/equivalent experience in Marketing or a related discipline.
• 5-8+ years of professional work experience in product marketing roles.
• Experience with a wide range of marketing channels (in-product app, email, blog, social, website, digital channels, videos and events) and understanding of how to use each to achieve business goals.
• Experience using a CRM / Email platform tool such as HubSpot, Salesforce or similar.
• Excellent written communication skills for consumer facing product messaging.
• Demonstrated experience in a strong insight-led approach to understand your customer base and preferences.
• Excellent interpersonal skills.
• Strong attention to detail.
• Excellent presentation skills.

READY TO APPLY?

Want to join a team that places the needs of our people, clients and community at the heart of everything they do? APPLY NOW by submitting your CV. Please note you will be redirected to a Global Payments careers page to submit your application.

All final applicants for this position will be asked to consent to a criminal history check. Each application will be considered on its merits.

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