Full Time Marketing Specialist - The Brunswick Hotel

About Brunswick Hotel

Located in the heart of Brunswick Heads, the Brunswick Hotel is a much-loved local landmark known for its vibrant atmosphere, live music, food and beverage offering, and strong connection to the community. As a key hospitality venue in the Northern Rivers, the hotel attracts a mix of locals, travellers, and event-goers, offering an energetic, creative, and fast-paced environment.

We are seeking a Marketing Specialist to take ownership of the hotel’s marketing activity, driving brand awareness, foot traffic, and customer engagement across digital, social, and in-venue channels.

The Role

The Marketing Specialist will play a key role in planning, executing, and optimising marketing campaigns and promotions for the Brunswick Hotel. This role is ideal for a hands-on marketer who enjoys seeing ideas through from concept to execution and thrives in a hospitality setting.

You will lead day-to-day marketing activities, manage digital and social media channels, coordinate promotional campaigns, and support business growth through data-driven marketing strategies. The role also requires basic graphic design capability to produce branded content for digital platforms and in-venue promotions.

Key Responsibilities

The Marketing Specialist’s duties will include, but are not limited to:

• Lead the planning and delivery of marketing initiatives that promote the Brunswick Hotel’s food, beverage, events, and entertainment offerings
• Develop and execute integrated marketing campaigns across digital, social, email, and in-venue channels to increase brand awareness and customer engagementManage the hotel’s social media presence and digital platforms, ensuring consistent branding, tone, and messaging
• Create, coordinate, and oversee marketing content production, including artwork, copy, promotional assets, and media content, within agreed timelines and budgets
• Analyse customer engagement, campaign performance, and sales data to evaluate effectiveness and guide future marketing activity
• Monitor market trends, customer behaviour, and local competition to identify opportunities for growth, promotions, and new experiences
• Conduct market research and gather insights to support the development of new offerings, events, and promotional strategies
• Work closely with management to provide marketing advice that supports business objectives, pricing strategies, promotions, and sales initiatives
• Support business growth by contributing to marketing plans, budgets, and ongoing promotional programs
• Liaise with external suppliers, designers, media partners, and agencies as required to deliver marketing activities
• Produce basic graphic design assets for digital platforms and in-venue use using tools such as Canva or Adobe Creative Suite

Qualifications & Skills

• Degree in marketing, communications, or a related field preferred
• Minimum 3+ years’ experience in a marketing role, with a strong focus on digital marketing and campaign execution
• Experience in hospitality, entertainment, or retail is highly desirable
• Proven ability to plan and manage multiple marketing campaigns simultaneously
• Strong understanding of digital marketing channels, including social media, email marketing, and website management
• Demonstrated project management and organisational skills, with the ability to meet deadlines in a fast-paced environment
• Analytical mindset with experience using marketing and social analytics tools
• Strong verbal and written communication skills, including the ability to present ideas and insights to stakeholders
• Basic graphic design skills using tools such as Canva or Adobe Creative Suite

Personal Attributes

• Confident, proactive, and results-driven marketer
• Personable and positive, with a collaborative approach to working with teams and stakeholders
• Able to work independently, take initiative, and manage priorities effectively
• Highly organised and detail-oriented, ensuring quality and consistency in all marketing activities
• Adaptable and open to new ideas in a dynamic hospitality environment
• Passionate about marketing, hospitality, and delivering outstanding customer experiences

Apply today!