Digital Marketing Specialist

AlphaFit Gold Coast, Queensland, Australia

Digital Marketing Specialist AlphaFit Gold Coast, Queensland, Australia

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AlphaFit is Australia's leading designer and manufacturer of functional fitness and gym gear. A 100% Australian-owned family business operating from a single facility on the Gold Coast. We work with high-performance NRL, AFL, Soccer, and other sports teams, as well as commercial and home gyms.

Complementing this, Arena Flooring offers premium flooring solutions tailored to our customers' needs. In Q4 2025, we will launch AlphaFit Supplements, delivering HASTA-certified supplements for elite athletes and sports enthusiasts.

Your Role : We're offering an exciting opportunity to shape the digital direction of a well-established B2B company while playing a key role in the expansion into B2C markets. This is a strategic and hands-on role where you'll initially take the lead as the sole digital specialist, reporting directly to the Marketing Manager. You'll have the freedom to take ownership and make things happen—ideal for someone who thrives in a dynamic environment and isn't afraid to roll up their sleeves as we scale.

Key Responsibilities : Partner with the Marketing Manager to develop and implement comprehensive digital marketing strategies that align with overall business goals. Deliver impactful campaigns across multiple channels, including LinkedIn, Instagram, Facebook, TikTok, YouTube, Google Ads, influencer collaborations, and websites.

E-commerce & Website Management Lead the development and launch of our direct-to-consumer (DTC) e-commerce presence. Ensure websites and e-commerce platforms are consistently maintained, updated, and optimised with high-quality content, compelling visuals, and conversion-driven product pages.

Email Marketing & Automation Manage the full lifecycle of email campaigns—from strategy and content planning to copywriting, building, scheduling, A / B testing, and reporting. Maintain a robust EDM calendar to support ongoing engagement and conversion goals.

Data Analysis & Reporting Monitor and report on campaign performance and key digital KPIs. Provide actionable insights and recommendations to continually improve outcomes across all platforms.

Budget Management Manage digital marketing budgets with a strong focus on driving ROI and ensuring cost-effective campaign execution.

To be successful in this role : Experience & Skills :

• Bachelor's degree in marketing, Communications, Digital Media, or related field. Relevant certifications are a plus.
• Proven experience in a similar Digital Marketing, Campaign Management, E-commerce role.
• Proficiency in MS Office, with familiarity in Canva or Adobe Creative Suite preferred.
• Proficiency with Google Analytics and Meta Ads Manager.

Personal Attributes :

Please don't hesitate if you don't have all of these. If you have the essential requirements and the right attitude, we'd love to chat! What We Offer :

Why Join Us? At AlphaFit, you won't just be filling a role — you'll be shaping the future of a brand that's redefining the fitness and wellness industry. It's your chance to make a real impact, working with a fun and driven team.

Bring your creativity, expertise, and vision to a company where your contributions will be celebrated, your ideas will be valued, and your potential will be unleashed. Join us in this thrilling chapter of innovation and growth.

Does this sound like you? If so, please upload your CV and cover letter essential. Please address ALL the key responsibilities listed above and please share examples of your work—websites, social pages, or campaigns you've managed. Show us how you've made an impact, and don't hesitate to let your marketing flair shine through in your application.

Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Wellness and Fitness Services Referrals increase your chances of interviewing at AlphaFit by 2x

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