Marketing Communications Manager- Life ScienceIMCD Deutschland GmbH & Co KG • Australia
Marketing Communications Manager- Life Science
IMCD Deutschland GmbH & Co KG • Australia
11 days ago
Job descriptionCreate high-quality, engaging, and persuasive content for various channels, including website, social media (LinkedIn etc), emails, articles, and marketing materials. Ensure content adheres to brand guidelines and effectively communicates the organization’s value proposition. Tap on market and commercial trends / data to create compelling story-telling and relevant marketing initiatives. Manage content calendars (APAC Marketing planner) and coordinate content distribution to maximise reach and impact. Works closely with agencies (if any) on content creation and translating relevant global / regional assets. Coordinate and support the organization of events, trade shows / conferences, customer / supplier events, and promotional activities / campaigns. Collaborate with relevant teams (commercial / technical / functions) to develop event materials, promotional collateral, and post-event follow-up strategies. Identifies content and produces appropriate materials for internal and, as needed, external communications and co-marketing activities. Monitor and analyse marketing campaign performance and key metrics. Work closely with Digital Marketing to evaluate the effectiveness of marketing efforts and make data-driven recommendations for improvement. Regularly follow up with commercial and management team to review campaign results and data quality. Work closely with APAC Digital Marketing members to increase online visibility and drive traffic to the organization’s website and social media platforms. Monitor proactive and reactive social media activities, and website performances. Utilise social media and website analytics tools to measure performance and optimise content for better engagement. Assist in gathering content and information for press releases, media pitches, and other PR materials to garner media coverage and promote the organization’s initiatives. Build and maintain relationships with media outlets, journalists, and influencers to secure media placements and partnerships. Leverages digital media to support the company’s marketing and digitalisation strategies. Uphold brand consistency and integrity across all communication channels and marketing materials. Act as the brand ambassador to ensure consistent brand representation. Be a trusted business partner and provide communications support for key senior stakeholders. Support leadership communication aligned with business priorities and leadership goals. Collaborate closely with functions and business units to plan and deliver initiatives / events (townhalls, CSR, etc) to foster employee engagement and advocacy. Relevant tertiary qualification in marketing, communications, business, journalism or related field. 5 years of experience in marketing, communications, event management or a related role. B2B marketing experience ideally within the Life Science sectors of Food & Nutrition, and / or Pharmaceutical, and / or Beauty & Personal Care industries, would put you a step above the rest, but not critical. Outstanding written and verbal communication skills, with the ability to pitch ideas and influence business leaders. Proficiency in design software, digital marketing tools, social media platforms, and content management systems would be an advantage. Ability to work collaboratively in a matrix organisation and manage multiple projects simultaneously; proven experience managing competing priorities and pressures. Results-oriented and self-motivated individual; someone who takes initiative with a "can do" attitude. Must be prepared to travel interstate & overseas on as needed basis for trade fairs & industry events. Join an inclusive and supportive team Enjoy working for an international fast growing company with a strong entrepreneurial culture Free onsite parking Receive additional benefits such as generous quarterly and annual incentive schemes, an annual fitness subsidy, top-up parental leave, and monthly on-site massages.
Marketing Communications Manager- Life Science
The Company
IMCD Group is a leading global distribution partner, formulator and solutions provider of speciality chemicals and ingredients. We have operations in over 60 countries and as we grow, we keep our founders’ entrepreneurial spirit intact, creating a world of opportunity.
We are driven by our five core values : partnership & trust, freedom to act, entrepreneurship, continuous improvement, and financial discipline.
The Marketing Communications Specialist plays a pivotal role in developing and executing integrated marketing strategies and communication plans to promote the organisation's products, services, and brand in the Australia and New Zealand markets. This individual will primarily focus on Food & Nutrition, Pharmaceuticals, and Beauty & Personal Care business units and collaborate with the teams to create compelling content, manage marketing campaigns, and maintain consistent messaging across multiple channels. The Marketing Communications Manager enhances brand awareness, engages with target audiences, and supports business growth.
About the role
This is an exciting opportunity for someone looking for a career in marketing communications within a fast-paced global company. You will engage with global and regional teams and senior executives in different business units to help drive business development in Australia and New Zealand. Primary responsibilities include :
Marketing & Communication Strategy and Planning :
- Support Managing Director and business units in developing marketing and communication plans and strategies in alignment with overall business objectives.
- Collaborate with Business Groups and support functions to create integrated marketing (Omni-channel approach) and communication campaigns that effectively reach target audiences (internal or external).
- Manage and plan marketing budget for the respective business units to ensure optimum usage.
Content Creation and Management :
Event / Campaign Management and Promotions :
Analytics and Reporting :
Digital Marketing and Social Media :
Media Relations :
Brand Management :
Internal Communications
About you
In return you will
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Marketing Communications Manager Life Science • Australia
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