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Sr. Marketing Coordinator, APAC

Rakuten AdvertisingSydney, New South Wales, Australia

30+ days ago

Job description

Join to apply for the Sr. Marketing Coordinator, APAC role at Rakuten Advertising

Job Description

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment, and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Advertising provides advertising technology and consumer insights to leading brands and retailers worldwide. Working with agencies and brands, we unite technology, client strategy, and consumer insights to deliver impactful advertising experiences that enhance brand awareness and marketing performance. Leveraging Rakuten’s diverse media properties, audiences, and proprietary research, we create optimal conditions to reach new customers and foster loyalty.

Overview

The Sr. Marketing Specialist, APAC supports the global marketing team by leading in-country activities across Australia and APAC. The role aims to increase brand awareness through executing marketing programs that support revenue-generating campaigns for key verticals and countries. Success depends on effective workload management, communication, collaboration, and supporting both APAC and global teams.

Key Responsibilities

Develop integrated country-specific marketing plans aligned with regional revenue targets.
Manage and optimize APAC marketing programs, measuring ROI and reporting on effectiveness.
Oversee all aspects of hosted and sponsored events in APAC, including pre-, during-, and post-event activities.
Create thought leadership strategies to drive local brand awareness and support business messaging.
Manage content for Rakuten Advertising’s blog and social media in collaboration with the global marketing team.
Coordinate with Product Marketing for go-to-market strategies and product launches, including internal and external communications.
Support translations and ensure content quality aligns with brand standards.
Provide regular reports and campaign performance updates to stakeholders.

Minimum Requirements

High-quality communication, collaboration, and relationship-building skills in a fast-paced environment.

Knowledge of B2B marketing best practices and multi-channel execution.

Ability to produce engaging content tailored to audiences and mediums.

Experience in budget management, ROI analysis, and stakeholder reporting.

Excellent organizational and time management skills, with the ability to prioritize and multitask.

Results-oriented with a creative, solutions-focused approach.

Adaptability and a positive attitude under pressure.

Qualifications

1-3 years in multi-channel marketing within B2B tech, SaaS, or digital marketing, focusing on ecommerce.

Proficient in English reading, writing, and content creation.

Second language (Chinese, Korean, Malay) is a plus.

Understanding of online marketing and retail trends in APAC.

Experience with marketing platforms and project management tools (preferred but not required) : HubSpot, Salesforce, Canva, Monday, Jira.

Principles for Success

Our practices emphasize behaviors that unite Rakuten globally, including :

Always improve, Always Advance – Kaizen

Passionately Professional – Strive for excellence

Hypothesize - Practice - Validate – Shikumika – Use the Rakuten Cycle for success

Maximize Customer Satisfaction – Focus on customer happiness

Speed!! Speed!! Speed!! – Be time-conscious, proactive, and goal-oriented

Additional Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industry : Software Development

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Marketing Coordinator • Sydney, New South Wales, Australia