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Paid Media Specialist

Paid Media Specialist

Merge MarketingCity of Brisbane, Queensland, Australia
16 hours ago
Job description

Overview

Merge Marketing is a boutique agency that has grown 300+ hospitality brands over 15 years. We are looking for a passionate Marketing Account Manager to manage campaigns for private resorts, luxury hotels, and award‑winning restaurants across Australia.

Key Responsibilities

  • Develop and execute performance marketing strategies across paid media platforms for new and existing clients.
  • Lead client‑facing strategic discussions and manage substantial advertising budgets.
  • Use data‑driven insights to continuously optimise campaigns and exceed client expectations.

Qualifications & Expectations

  • 2+ years of hands‑on performance marketing experience managing paid media campaigns.
  • Proven track record of managing significant advertising budgets.
  • Expert‑level knowledge of Google Ads, Meta Ads Manager, TikTok & LinkedIn Ads.
  • Strong analytical skills with experience in GA4, Google Tag Manager & conversion tracking.
  • Demonstrated ability to develop data‑driven strategies and translate insights into action.
  • Excellent client‑facing communication skills and ability to present strategies and performance reports confidently.
  • Experience with conversion tracking implementation (pixels, UTM parameters, event setup).
  • Self‑motivated with autonomous working ability and strong project management skills.
  • Comfortable working with tools like Google Tag Manager, Looker Studio, and ad platform APIs.

    • Strategic Leadership

  • Develop comprehensive paid media strategies aligned with client business objectives.
  • Lead client strategy meetings and quarterly business reviews.
  • Provide strategic recommendations based on performance data and industry trends.
  • Set realistic KPIs and forecasts based on historical data and market conditions.

    • Paid Media Management

  • Plan, launch, and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
  • Manage budgets and pacing across multiple platforms, ensuring spend aligns with monthly plans.
  • Conduct audience research, competitive analysis, and market opportunity assessments.
  • Implement advanced targeting strategies, bidding optimisations, and creative testing.
  • Stay current with platform updates, beta features, and emerging advertising opportunities.

    • Analytics & Conversion Tracking

  • Set up and maintain conversion tracking across all platforms and touch points.
  • Implement and troubleshoot pixels, tags, and tracking parameters.
  • Identify optimisation opportunities through deep‑dive analysis.

    • Reporting & Client Communication

  • Build comprehensive performance reports with actionable insights and clear recommendations.
  • Present campaign performance and strategic direction directly to clients.
  • Proactively communicate budget pacing, performance trends, and optimisation plans.

    • Campaign & Team Management

  • Work with creative teams to develop high‑performing ad creative and landing pages.
  • Provide direction on campaign assets, messaging, and offers.
  • Mentor junior team members on paid media best practices.
  • Contribute to agency growth through exceptional client results and retention.

    • Why Join Merge

  • Work with premium brands : manage campaigns for private resorts, luxury hotels, and award‑winning restaurants.
  • Meaningful budgets : handle monthly media budgets ranging from $2K‑$50K.
  • Industry immersion : visit venues, attend exclusive industry events and festivals.
  • Fast‑growing agency : join a rapidly expanding team with genuine career advancement opportunities.
  • Prime location : work from our office near James Street, Brisbane.
  • Flexible working : enjoy work‑from‑home options and a culture that values work‑life balance.

    • Seniority level

    Mid‑Senior Level

    Employment type

    Full‑time

    Job function

    Marketing, Public Relations, and Writing / Editing

    Industries

    Advertising Services

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    Paid Media Specialist • City of Brisbane, Queensland, Australia