Overview
As the Product Manager for the Direct Channel, you will drive the platform that brings new customers to Plenti. Your primary mission is to dramatically increase our application conversion rate by developing a data-driven understanding of the user journey and removing friction. Success means a direct and significant increase in loan origination while maintaining a high-quality customer experience and scalable operations.
Key Responsibilities
- Own the Roadmap : Own the product vision, strategy, and execution for the Direct Channel lifecycle—from the first click on our site, through the application process, to post-funding, cross-sell, and refinance opportunities.
- Lead Your Squad : Lead a cross-functional squad of engineers and designers, foster rapid iteration and customer focus, run ceremonies, and be accountable for delivery and impact.
- Be the Voice of the Customer : Use tools like Amplitude and SQL, plus customer interviews and user testing, to uncover pain points and opportunities in the funnel.
- Champion Experimentation : Instill a rigorous A / B testing discipline, form hypotheses, design experiments, and use results to inform high-impact product decisions.
- Partner with Sales & Operations : Act as the strategic product partner for Direct Sales and Operations; balance sales velocity, operational efficiency, and long-term customer experience with data-backed decisions.
- Manage Stakeholders : Build strong relationships with Credit, Risk, Legal, and Marketing to ensure effective, compliant, and commercially sound solutions.
About You / Qualifications
Data-Driven Decision Maker : Proficient in SQL and building dashboards (e.g., Amplitude, Mixpanel) and using insights to influence decisions.Strong Experimentation Skills : Experience designing and interpreting A / B tests, understanding statistical significance, and turning results into actionable outcomes.Customer-First Mentality : Empathetic to users with the ability to identify friction and champion solutions that deliver value.Technically Curious : Understands how digital products are built; comfortable discussing APIs, backend systems, and architecture with engineers.Excellent Stakeholder Management : Clear communicator who can align teams around goals and advocate for the customer with data and logic.Growth Mindset : Eager to learn, adaptable, and committed to evolving best practices in product development.Reporting
This role reports to the Head of Product.
About Plenti
Plenti is a fintech lender providing faster, fairer loans by leveraging smart technology. We are a founder-led business launched in 2014, listed on the ASX since 2020, with annual revenue over $250 million and a loan portfolio exceeding $2.5 billion. With over 250 people in Australia, we value ownership, collaboration, and ambition as we work to build Australia’s best lender.
Plenti is committed to a diverse and inclusive workforce. We encourage applicants from all backgrounds, including Aboriginal and Torres Strait Islander people and people with disabilities. If you require adjustments during the interview process, please let us know so we can accommodate you.
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