Growth Creative Director

The Growth Creative Director is a strategic creative leader responsible for setting the creative vision for full‑funnel performance campaigns, from awareness to conversion. This role combines brand‑level thinking, data‑driven optimization, and deep channel expertise to deliver high‑impact creative that scales across social and digital platforms. This position requires solid knowledge in performance‑driven creatives and hands‑on experience with AI tools, and offers the flexibility of remote work, enabling effective collaboration from anywhere.

Key Responsibilities

• Own the end‑to‑end creative strategy for growth and performance campaigns, defining creative territories, narratives, and testing roadmaps across the full funnel (awareness, consideration, conversion, and retention).
• Develop a deep understanding of the product, customer journeys, and brand positioning, and translate this into tailored creative approaches for each funnel stage and audience segment.
• Translate business and marketing objectives into clear creative briefs and directions for Art Directors, copywriters, designers, and external partners, ensuring all work ladders up to growth KPIs.
• Partner closely with performance marketing, growth, and analytics teams to interpret data, identify insights, and continuously refine creative concepts, formats, and messaging based on results.
• Build and oversee a structured creative experimentation framework (A / B and multivariate testing) to validate hypotheses on formats, offers, and visual approaches across channels.
• Leverage AI and automation tools to improve ideation, versioning, production speed, and personalization at scale, while maintaining a strong, distinctive brand voice and visual identity.
• Direct the development of channel‑specific creative (Meta, TikTok, YouTube, display, CRM, landing pages, etc.), ensuring best‑practice use of each platform’s formats and content types.
• Champion and evolve the in‑house design system, ensuring coherence across assets while enabling modularity and rapid testing for performance creatives.
• Provide clear creative direction and feedback to Art Directors, copywriters, designers, and motion specialists, raising the bar for craft, storytelling, and performance thinking.
• Lead and facilitate brainstorms and concept sprints that generate breakthrough ideas, ensuring a balance of big brand platforms and highly testable performance concepts.
• Maintain close alignment with brand, product, and marketing stakeholders so that growth creatives reinforce broader brand positioning while hitting acquisition and revenue goals.
• Foster a culture of learning, experimentation, and knowledge‑sharing, codifying best practices and building playbooks for high‑performing creatives.
• Lead, nurture, and protect a strong team culture rooted in collaboration, curiosity, psychological safety, and high creative standards, ensuring the team is motivated, supported, and continuously developing.

Requirements

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