Media & PR Specialist

At BaptistCare, people are at the heart of everything we do. As our new Media & PR Specialist, you’ll be at the centre of telling powerful stories and protecting our reputation across Australia. Working nationally across NSW, ACT, WA, SA, VIC and TAS, you’ll collaborate with senior leaders and frontline teams to generate media cut‑through, drive engaging communications, and share the voices of our customers and communities in ways that change hearts, minds, and lives.

About the role

This isn’t PR as you know it. This is national PR with heart. Your role will see you support, build and protect the reputation of the BaptistCare brand across all streams of our organisation - from aged care to housing and community services.

You will work closely with the Media & PR Manager and the Head of Media & Communications to activate our PR and media strategy, while jumping in on select communication projects that make a real difference.

One day you will be pitching aged care reform stories to national journalists, the next you will be writing a feature about our incredible volunteers or preparing a case study about seniors who have hit their 100 year milestone. Your work will span the real issues facing our communities and our country; from homelessness to food security, domestic and family violence to retirement living, ageing well and issues that affect young people.

You will feel valued and valuable as you create and pitch compelling content, build relationships with media, and drive coverage that genuinely shifts hearts, minds, and conversations. You know how to craft the story, pull the data, and package the visuals to make headlines.

And yes, sometimes PR means you will take those after‑hours media calls (thankfully not too many), but you’ll be supported by a team that has your back and knows how to laugh while delivering.

This is a maximum term for up to 12 months, part time (3 days / wk) role, working across NSW, ACT, WA, SA, VIC and TAS, and a fantastic opportunity to be part of a friendly, purpose‑driven team making a difference every day. Some travel may be required.

We are also recruiting a four‑day week Media & Advocacy Specialist. If you have skills in PR, Media and advocacy campaigning, either role might be great for you.

Why Join Us

At BaptistCare, we value our employees and foster a positive, inclusive work environment. We offer competitive salaries, tax‑free salary packaging up to $18,550

• , discounted gym memberships, and novated car leasing. Enjoy work‑life balance with flexible arrangements and additional leave options. Benefit from our health and wellbeing initiatives, including free counselling, spiritual support, and nutrition advice. Advance your career with study assistance up to $3,000 per year and access to learning and development programs and courses like LinkedIn Learning!

Responsibilities

• Pitch and develop aged care reform stories to national journalists.
• Write feature pieces about volunteers, community events and case studies of seniors.
• Build and nurture relationships with journalists, media outlets and influencers.
• Create compelling content across multiple channels – press releases, thought‑leadership articles, media kits and social media assets.
• Manage a real‑time media monitoring system to identify opportunities and track coverage.
• Coordinate media events, press conferences and media briefings.
• Respond promptly to after‑hours media calls and share information with the team.
• Collaborate with senior leaders, frontline teams and partners to align messaging and key priorities.
• Support the PR strategy for aged care, housing and community services streams.

Qualifications

• Formal qualifications or equivalent experience in PR, communications, journalism, or a related field.
• At least 5 years’ experience in a related role, preferably in a not‑for‑profit or purpose‑driven organisation.
• Experience writing and pitching content across multiple channels, and you rarely bury the lead.
• A knack for issues management : responsive, thoughtful, and able to act quickly.
• You understand the media landscape, from hyper‑local journalists to national metro outlets.
• You can write a pitch in your sleep, craft thought leadership pieces, and line up the assets for a strong story.
• High energy and confidence, organised with a capital O, and calm under pressure.
• Relationship builder with employees, customers, external partners and media; you genuinely like connecting with people.
• You’re a team player, just as comfortable rolling up your sleeves as you are celebrating the win with your team.
• AI? Yep, you use this carefully as a thinking partner to spark ideas, optimise your work, and streamline the boring stuff, while always applying good judgment to keep our voice and values front and centre.

How to Apply

Ready to help shape the future of BaptistCare? Apply now and join an organisation where your work truly matters!

As part of your application, please include or provide links to two writing samples.

About Us

We are proud to be part of a newly merged care organisation that is known nationally as BaptistCare. As a ‘for purpose’, Christian care organisation, we are committed to providing exceptional support and services across Australia. Together BaptistCare (NSW, ACT and WA) with Baptcare (VIC, TAS, SA) and Baptist Care SA employ over 12,000 dedicated employees and support over 38,000 customers to help people live well with dignity and purpose. From older Australians and their families to people facing significant disadvantage, our passion and our priority are the customers we serve. We strive to deliver care as it should be - with people right at the centre.

Eligibility & Screening

Successful candidates will be subject to a variety of background checks including a national criminal history check, reference checks and, if applicable, WWCC, NDIS worker screening check and a pre‑employment medical.

BaptistCare - Transforming lives by expressing the love of Christ

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