Marketing Leader (Digital Marketing, SEO and Website)

JOB TITLE: Remote Marketing Leader (Digital Marketing, SEO and Website)

STATUS: Full-time, 40 hours per week

SCHEDULE: Monday–Friday, 8:30am–5:30pm AEDT

START DATE: ASAP

ROLE OVERVIEW

The client is a fast-growing Australian provider of client-centered mental health and disability support services. With operations spanning Queensland, New South Wales, Victoria, South Australia, and Western Australia, they are committed to delivering high-quality allied health and therapeutic support across the country. Their rapid expansion includes launching several branch companies focused on allied health training, private Medicare services, and NDIS-related innovations. To support this continued growth, our client is investing in building a strong internal digital marketing capability.

RESPONSIBILITIES

Marketing Execution and Campaigns

• Implement digital marketing strategies aligned with business growth goals
• Translate internal strategies into effective multi-channel campaigns
• Execute automated marketing flows and optimize campaign content

Website Management and SEO

• Manage and optimize existing WordPress websites
• Build new websites from the ground up, including structure, content, and functionality
• Perform SEO audits and implement improvements (on-page, off-page, technical)
• Monitor and improve page speed, keyword optimization, indexing, and site health

Email Marketing and Automation

• Manage Mailchimp campaigns, including segmentation, scheduling, and performance optimization
• Set up AI-powered automation within Mailchimp
• Produce weekly campaign performance reports Analytics and Reporting
• Use Google Analytics and Funnel.io to create actionable reports and dashboards
• Deliver SEO and campaign performance reports on a fortnightly basis (monthly after stabilization)
• Provide insight into conversion rates, traffic sources, and lead performance

Social Media Management

• Manage and grow engagement across Facebook, LinkedIn, Instagram, and Pinterest
• Revive underused channels and explore new opportunities such as TikTok
• Plan, run, and optimize paid ad campaigns

Lead Generation and Conversion

• Increase weekly client intake from current 14 to 20 within the first month, then by 5 more per month
• Track and optimize lead funnels and user journeys across all platforms

System Collaboration

• Work within Microsoft Planner and SharePoint for task management and collaboration
• Integrate campaign and content workflows with internal systems

KEY QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or related field (Master’s
• preferred)
• Minimum 5 years of experience in digital marketing, with 2+ years in a leadership or independent role
• Advanced knowledge of WordPress, SEO tools (SEMRush, Moz, etc.), and Google Analytics
• Strong experience with Mailchimp and social media marketing
• Familiarity with Microsoft platforms including Planner, SharePoint, and Dynamics 365 (preferred)
• Proven portfolio showcasing website builds, SEO improvements, and campaign results
• Strong communication, analytical, and project management skills

Preferred Experience

• Background in healthcare, NDIS, or mental health (not required but advantageous)
• Knowledge of Funnel.io and Power Platform
• Experience with graphic design or video editing tools
• Certifications in digital marketing or SEO

Key Performance Expectations

• First two company websites edited and optimized within two weeks
• Weekly client intake target of 20 by end of Month 1, scaling up by five leads monthly
• Launch and optimization of two additional websites by Month 4
• Consistent delivery of high-quality, insight-driven reports
• Clear growth in traffic, engagement, and conversion across all platforms