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Public Relations and Media Officer
Public Relations and Media OfficerAurora Early Education • Doncaster, Australia
Public Relations and Media Officer

Public Relations and Media Officer

Aurora Early Education • Doncaster, Australia
30+ days ago
Job description

About Us

Aurora Early Education is a leading provider of early childhood education and care. Our mission is to offer a nurturing and stimulating environment where children can grow learn and develop their full potential. We are seeking a dynamic and creative Public Relations & Media Officer who is familiar with the ECEC sector to join our team and help us enhance our public image and communicate our values effectively.

Salary : $85k $90k

Job Description

As the Public Relations & Media Officer you will be responsible for developing and implementing strategic communication plans to promote Aurora Early Education. You will

play a key role in managing our media presence crafting compelling stories and ensuring consistent messaging across all platforms. You will also be responsible for information flow within Aurora Early Education and evaluating information that creates an understanding and a favourable view of Aurora Early Education its services and its role in the community.

Key Responsibilities :

  • Develop and execute comprehensive PR and media strategies to enhance all three Aurora centres visibility and reputation.
  • Develop and maintain relationships with specialist media outlets journalists and influencers.
  • Produce brand-native location-based relevant and engaging content for social media newsletters press releases media kits and other PR materials.
  • Maintain and update the centres website with current news and events to enhance the brand goals and SEO strategy.
  • Planning publicity campaigns to support communication strategies towards enrollments of specific age groups based on service vacancies.
  • Addressing community needs and tailoring content as well as the Aurora Early Educations initiatives in each community.
  • Creating campaign reports and reporting directly to the CEO to advise on the public relations implications of Auroras policies programs and practices.
  • Monitor and analyse campaign performance metrics including key performance indicators such as CTR CPC CPA and ROI.
  • Organising open houses parent-child workshops educational seminars special events entertainment and social functions to promote goodwill and favourable publicity of Aurora Early Education.

Qualifications

  • Bachelors degree in Public Relations Communications or Journalism.
  • Minimum proven experience of 3 years full time in a PR or media role with demonstrated experience within the education or long day care sector.
  • Highly developed written and verbal communication skills with the ability to create reports briefings and presentations externally and internally.
  • Proven experience in design and strategic planning to deliver digital content social media campaigns and blog articles addressing early childhood brain development.
  • Excellent organisational and time management abilities.
  • Ability to work independently and as part of a team.
  • Creative thinking and problem-solving skills in dealing with childcare family matters and communications with customers.
  • A positive Skills Assessment would be an advantage
  • Valid Australian Drivers License.
  • Valid employee Working With Childrens Check.
  • Desired Attributes

  • Passion for early childhood education and a commitment to the mission of Aurora Early Education.
  • Willingness to travel to all Aurora locations including as directed.
  • Positive attitude and professional demeanor.
  • Mindful approach to situations and tasks.
  • Ability to handle sensitive information with discretion.
  • Strong networking and relationship-building skills.
  • Strategic thinker with exceptional communication skills.
  • Benefits

  • Competitive salary and benefits package.
  • Professional development opportunities.
  • Supportive and collaborative work environment.
  • Opportunity to make a meaningful impact on the lives of children and their families.
  • How to Apply

    Interested candidates are invited to submit their resume a cover letter detailing their relevant experience and a minimum of 5 examples of previous PR or media work to by 02.01.2026.

    For more information about Aurora Early Education please visit our website at

    Aurora Early Education (Little Angles Management Services Pty Ltd) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Required Experience :

    Senior IC

    Key Skills

    Special Events,Blog Posts,Account Executives,Fact Sheets,Press Releases,Account Management,Twitter,Client Relationships,SEO,Content Marketing,Client Meetings,Facebook,ROI,Client Contact,Client Service

    Employment Type : Full-Time

    Department / Functional Area : Marketing

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 90000 - 90000

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    Public Relations and Media Officer • Doncaster, Australia

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