Assistant Brand Manager

About this Position

Henkel Beauty Care Professional is seeking an Assistant Brand Manager to join our dynamic team. In this role, you’ll support the marketing team in developing and executing integrated campaigns across social, digital, print POS, and traditional channels — ensuring a consistent and engaging brand voice at every touchpoint.

You’ll help manage content, track campaign performance, and support internal and external communications that drive brand visibility and growth. If you thrive in a fast-paced environment and are eager to help bring innovative brands to life, we’d love to hear from you.

What you’ll do

• Support the marketing team with planning, coordination, and execution of product launches and promotional campaigns across ANZ.
• Manage key marketing data (IDHs, barcodes, pricing, pack sizes) and coordinate local production of promotional and salon materials.
• Liaise with the social media agency to manage content calendars, post approvals, and rollout of global and local assets across all platforms.
• Coordinate digital communications, including EDMs, website updates, and promotional materials, ensuring alignment with brand standards.
• Handle PR and media communications, including drafting press releases, managing internal updates, and maintaining brand asset libraries.
• Manage marketing budgets and administration, including purchase orders, invoice processing, and spend tracking versus forecasts.
• Provide cross-functional support to Sales and Education teams, assisting with materials, POS, presentations, and event coordination.
• Participate in marketing meetings, track competitor insights, and maintain up-to-date pricing, order forms, and brand documentation.

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