Marketing Manager

Purpose of the role :

Partner with stakeholders to develop bold, strategic briefs and campaigns that drive strong commercial outcomes and lasting brand impact.

Role Responsibilities :

• Deeply understand customer needs by working closely with customer strategy and insights & analytics
• Understand the competitor landscape, cultural trends, customer insights and company dynamics that could inform strategic marketing approach
• Work with stakeholders across key business areas to understand priorities, performance, capability launches and new product development
• Develop strategic briefs which are used by advertising, media and digital agencies to mobilise activity in market
• Work on annual planning processes to support our strategy and drive continual improvement through a test and learn approach
• Map the customer journey and work with key internal stakeholders to ensure a seamless campaign experience that maximises commercial return
• Monitor and regularly report on portfolio performance, identify opportunities to optimise in-flight performance to ensure hit target

The successful candidate will have :

Please reach to Jaz, if you would like  to find out more jkuthubdeen@launchrecruitment.com.au  or alternatively call 0421 881 268