Senior Conversion Copywriter

Turn words into healthier lives

At Juniper (one of Eucalyptus’s brands), we’re transforming how people manage their metabolic health - more effective, more accessible, more enjoyable. Our patients aren’t just customers, they’re navigating lifelong health journeys. The words we choose - from the first click to the final check-in - have the power to drive action, build trust, and change lives.

We’re looking for a Conversion Copywriter to help us tell those stories (and craft new ones) that drive real outcomes.

If you love the challenge of simplifying the complex, writing with empathy, and turning insights into results - this is your role.

A little about Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian-founded digital healthcare company on a mission to solve the world’s biggest healthcare challenges.

What we have achieved so far

Launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide ( Juniper , Pilot, Kin , Software , & Compound ).

Built a team of approaching 500 Eucalypts in 6 countries () consisting of medical practitioners, engineers, operators and many more functions!

Raised over US$100M funding from the same investors who backed Canva, Uber, and AirBnB.

What’s Next?

Our next phase is defined by strategic growth and innovation. We’re continuing to grow our world-class team, attracting the brightest minds in creativity, technology and healthcare. Combined with substantial investment in our technology, we're focused on making a tangible difference through transformative healthcare solutions that improve the lives of millions across the globe.

About the Role (What you’ll be doing)

You’ll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your copy will drive these metrics whilst building patient trust across every patient touchpoint : landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, etc.

This isn’t just about writing fast or writing pretty. It’s about writing copy that performs - built on insights, backed by testing, and aligned with our mission to make healthcare accessible and human .

• Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention
• Translate complex health topics into hyper-clear messaging that builds trust and drives action
• Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
• Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging
• A / B test your work and optimise it using data and best-practice techniques
• Ensure consistency in tone, narrative, and brand messaging across channels and formats
• Collaborate closely with design, lifecycle, product and growth teams to shape and scale the patient experience
• Unlock your time by building AI into your approach

What sets you apart

Specific experience with landing page optimisation , email marketing , and UX writing preferred

Nice-to-haves (but not deal-breakers)

Why you should join Euc

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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