Digital Marketing Coordinator

Haileybury is excited to welcome you to the Marketing team in a full-time, ongoing capacity, where you will contribute to a key business unit responsible for delivering our strategic marketing, communications, including all digital advertising and engagement, and design activities across all our campuses including Melbourne, Darwin, and Pangea online school.

Reporting to the Director of Marketing, you will have the opportunity to be part of the development and execution of a variety of digital marketing campaigns, work with a thriving marketing team to ensure we remain relevant, engaging and grow the Haileybury brand.

• Key Responsibilities
• Develop and plan digital marketing strategies across Haileybury's digital platforms including website, social media channels, digital marketing media and ad channels to maximise both brand and tactical campaigns
• Develop social media strategies and plans across paid, earned and owned media to produce strong outcomes and brand excellence
• Have an understanding in brand strategy and find innovative ways of bringing a strong digital presence across an end-2-end customer journey experience that is consistent in above-the-line and below-the-line activities
• Collaborate with agencies, internal and external stakeholders to ensure all relevant bodies are taken on the digital journey
• Evaluate emerging technologies and provide thought leadership and recommendations for adoption where appropriate
• About You

We are looking for a team player who brings the following skills and experience :

• 2+ years' experience working in a digital media environment
• Experience leading SEO / SEM,CRM, Social Media, Programmatic and Content driven campaigns
• An understanding in website architecture across web development and website enhancement
• Knowledge of digital analytics tools and digital programs (e.g., Google Analytics,) and providing recommendations for improving performance
• Experience in developing and optimising Google AdWords campaigns
• Ability to drive social media best practice and standardise regulatory behaviours and user posting
• About Haileybury

Haileybury's vision is to be recognised as a great world school. Our mission is to deliver an exceptional educational experience that fosters the growth of each student through leading teaching and learning programs, a wide array of opportunities, within a culture of high expectations, empowering students to excel.

Everything we do is centred around the Magenta Principles, striving for and achieving more than expected. Our Principles support and shape this in our daily work :

• Every student matters every day
• Every staff member matters every day
• Effective practises support sustainability
• Once inclusive community

Haileybury offers a flexible, diverse and inclusive workforce. We're focused on embracing change and celebrating and nurturing our people.

• Why work for us?
• Competitive salary, with further career development and opportunities
• Ongoing professional and personal development
• Excellent on-site facilities, grounds and working environment
• Secondment opportunities and pathways to other Melbourne campuses, Haileybury Rendall School Darwin and Haileybury Senior School Tianjin
• Supportive, hybrid and flexible work options
• Employee leave benefits such as paid parental leave and additional personal leave
• Employee Assistance Program (EAP)
• Various financial benefits to employees through discount partnership programs and salary packaging options
• Want to find out more?
• Applications close; (10 : 00 am), Monday, 27 January 2024._

Please note that successful applicants must have the right to work in Australia, National Police Check and Working With Children Check.